Wolters Kluwer's New Brand Strategy Centered on Customers Making Decisions with Confidence
February 14, 2013 - Alphen Aan Den Rijn, Netherlands
Single Wolters KluwerBrand across Global Markets; New Tagline 'When You Have To Be Right'
Wolters Kluwer, a global leader inprofessional information services, is launching a new brand strategy toreinforce its customer-focused growth ambition. With a single WoltersKluwerbrand for all its businesses, the company also announced a new tagline,'Whenyou have to be right', illustrating its commitment to solving customers'challenges and enabling them to make critical decisions with confidence,everyday.
Legal, tax, finance, and healthcare professionals in over 150 countriesdependon Wolters Kluwer's unmatched expert knowledge, seamless productintegration,and latest technologies to make sure they get what they need to do theirjobsaccurately and efficiently. The new brand strategy aims to give customers amoreconsistent experience that reflects how Wolters Kluwer empowersprofessionalswith essential information, software, and services so they can makedecisionswith confidence.
"We understand what's at stake for our customers," says Nancy McKinstry,CEO andChairman of the Executive Board of Wolters Kluwer. "This brand strategy,whichapplies across all our employees and customer segments worldwide, iscentered onthat conviction. It marks an important evolution of our business: we areincreasingly developing integrated products that combine essentialinformationwith technology solutions to provide our customers with answers, insightsandimproved productivity. 'When you have to be right' is a powerful way ofcapturing the business reality for Wolters Kluwer customers, who makecriticaldecisions every day."
The relevancy and significance of the Wolters Kluwer brand will become evenmoreapparent to customers, employees, and investors around the globe, as allproducts and services in every market adopt the Wolters Kluwer masterbrand.Creating wider international recognition for the Wolters Kluwer brandsupportsthe company's global footprint and its business strategy, and helpsposition itfor growth in the years ahead.
"In recent years, the Wolters Kluwer name has gained increasing recognitioninour markets," says Caroline Wouters, Wolters Kluwer's global brand leader."Adopting the unified brand will make it easier for everyone who interactswithWolters Kluwer to understand and benefit from what we offer. It will alsohelpall Wolters Kluwer's businesses to share knowledge and expertise."
About Wolters Kluwer
Wolters Kluwer is a leading global information services and solutionscompany.It provides information, software, and services that help legal, tax,finance,and healthcare professionals make their most critical decisions effectivelyandwith confidence. Customers depend on Wolters Kluwer services and solutionstosuccessfully move through the complex layers of data and regulation thatdefinemodern business and government.
Wolters Kluwer had 2011 annual revenues of EUR3.4 billion. The groupemploys over18,500 people worldwide and maintains operations in over 40 countriesacrossEurope, North America, Asia Pacific, and Latin America. The company isheadquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwershares arequoted on Euronext Amsterdam (symbol: WKL) and are included in the AEX andEuronext 100 indices.
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This press release contains forward-looking statements. These statementsmay beidentified by words such as "expect", "should", "could", "shall" andsimilarexpressions. Wolters Kluwer cautions that such forward-looking statementsarequalified by certain risks and uncertainties that could cause actualresults andevents to differ materially from what is contemplated by theforward-lookingstatements. Factors which could cause actual results to differ from theseforward-looking statements may include, without limitation, generaleconomicconditions; conditions in the markets in which Wolters Kluwer is engaged;behavior of customers, suppliers, and competitors; technologicaldevelopments;the implementation and execution of new ICT systems or outsourcing; andlegal,tax, and regulatory rules affecting Wolters Kluwer's businesses, as well asrisks related to mergers, acquisitions, and divestments. In addition,financialrisks such as currency movements, interest rate fluctuations, liquidity,andcredit risks could influence future results. The foregoing list of factorsshould not be construed as exhaustive. Wolters Kluwer disclaims anyintention orobligation to publicly update or revise anyforward-looking statements, whetheras a result of new information, future events or otherwise.
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