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Wholesalefund Powers Growth and Profitability of Beverage Distributors With New Network Focused on Beverage Brands

March 6, 2013 - ORLANDO, FL

AWMA Conference & Expo -- Already a leading SaaS-based matchmaking, marketing and sales platform for Consumer Packaged Goods (CPG) manufacturers and distributors, and Convenience Store retailers, Wholesalefund today announced it is offering its platform to a new category for the company -- Non-alcoholic Beverages. The welcomed news was bolstered by the addition of four new cutting-edge non-alcoholic beverage manufacturers to the Wholesalefund Beverage Network™.

Attendees of AWMA 2013, the most comprehensive event for independent distributors and independent convenience and grocery store chains, may visit Wholesalefund in booth number #849 in Orlando's Orange County Convention Center.

"For beverage distributors and retailers looking to power growth by carrying the hottest new brands that deliver high margins and full marketing, price, promotion and incentive support, Wholesalefund is the ideal source," said Dave Albertson, president, Wholesalefund. "That we have expanded our offering to include the beverage industry less than a year after launching our CPG solution is a testimony to the market need for our Wholesalefund across other categories."

Wholesalefund offers the only automated matchmaking and product sales platform in the industry, providing its customers direct access to exciting and tested brands as well as of the most robust sales data collected from the biggest independent Direct Store Delivery (DSD) and mass retail partner network in the U.S. The company also delivers access to the latest innovations in marketing, technology and hands on brokering and training programs.

Beverage wholesalers and distributors looking to expand their footprint in the industry by offering the alternatives consumers seek can now easily plug in to the Wholesalefund Beverage network to connect to tested and innovative beverage manufacturers that meet their specific needs. Brands already on the Wholesalefund Beverage Network™ include:

"Getting our products on the right shelves at the right time with the highest sales throughput is the key to our success," said Rob Ehrlich, President and CEO, Rob's Really Good Beverages. "Wholesalefund's innovative platform provides us a tested solution customized to our category's specific needs, helping us accelerate product sales while eliminating inefficiencies in marketing spend, and wasted time with the wrong distribution partners."

About Wholesalefund

Headquartered in Scottsdale, Arizona, Wholesalefund aides manufacturers and distributors in overcoming one of the biggest hurdles to being successful -- getting products distributed and on store shelves.

Wholesalefund's industry leading software platform and business model allows the company to get in front of thousands of wholesalers, distributors and retailers, while leveraging the latest innovations in marketing, technology, and hands on brokering and training programs for product distributors in the U.S.

For more information, please visit

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Media Contact:
Linda Capcara

Company Contact:
Andrew Heller
Vice President Sales


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