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UPDATE: Moustache Aficionados Join Forces With Movember to Raise Awareness and Funds for Men's Health


October 9, 2013 - LOS ANGELES, CA

Movember 2013 is almost here and we are bringing our friends along for the ride! Movember, the global men's health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November, has brought on an all-star roster of business and community partners for this year's campaign. Through the power of the moustache, Movember participants and partners raise funds and awareness for men's health to combat prostate and testicular cancer. Movember partners will support this year's moustache season by providing the community of Mo Bros (male participants) and Mo Sistas (female participants) with remarkable experiences.

"Our partners have shown incredible commitment to our cause and lead by example in their corporate social responsibility initiatives," said Mark Hedstrom, Country Director at Movember US. "We at Movember are very excited to join forces with our 2013 corporate partners to change the face of men's health."

In the US, Movember national partners include major partners Gillette and TOMS in addition to several supporting and promotional partners. Collectively, Movember partners support the global movement by generating awareness about men's health, promoting the campaign and creating remarkable experiences for participants.

"We're thrilled to partner with Movember to help raise funds and awareness for men's health," said Hooman Shahidi, Senior Brand Manager, North American Shave Care Delivery. "Mo Bros and Mo Sistas who join the Gillette Team at Movember.com will not only have the most exciting roster of teammates around - including ultimate Mo Sista Kate Upton and NFL star and fellow Mo Bro Victor Cruz - but they will also get to look good while doing good with the Fusion ProGlide Styler. Gillette's 3-in-1 facial hair styling tool is the perfect tool for the job, as it trims, shaves and edges to make their Movember Mo the best ever."

"We are honored to be partnering with Movember for the fourth year in a row and collaborating on product that not only provides for children in need, but also raises awareness and funds for men's health," said Blake Mycoskie, TOMS Founder and Chief Shoe Giver.

Links to Movember's partners can be found on the Friends of Movember website and collaborative merchandise can be found at Movember's online store.

MAJOR PARTNERS

Gillette
In Gillette's first year as a major US partner of Movember, Mo Bros and Mo Sistas joining the Gillette Movember Team will be in good company with Kate Upton, Victor Cruz and many more. Members of Gillette's Movember Team will not only have access to exclusive content to help keep their Mo's looking neat, they can have a chance to win exciting surprises throughout the course of the month from both Movember.com and Facebook.com/Gillette. When it comes to maintaining that Movember Mo, there is no better tool than the Gillette Fusion ProGlide Styler. This 3-in-1 tool will let Mo Bros trim, shave and edge, to keep their moustache looking perfect. Visit Gillette.com to find a retailer near you.

TOMS
In their 4th year as a Movember partner, TOMS continues to have strong internal participation as well as a cutting-edge approach to each year's new and distinct creative. In 2013, TOMS will be selling three collaborative, limited edition shoe styles for Mo Bros and Mo Sistas, with a donation going to Movember. The shoes will be available at TOMS.com, Movember.com and select Nordstrom stores. Need another reason to attend a Gala? TOMS will be hosting an air guitar competition at select events.

SUPPORTING PARTNERS

Amazon Student
Amazon employees' long-time participation in the Movember movement, including $163,000 raised in 2012, has turned into an official partnership this year with Amazon Student. Amazon Student will give college students free, two-day shipping for six months when they sign up at amazon.com/joinstudent. Amazon Student is providing a campus-ready prize pack for the college student Mo Bro or Mo Sista who wins Big Mo on Campus (BMOC). The prize includes a $5,000 amazon.com gift card, Kindle Fire HDX, Chromebook Laptop, Sony PlayStation, Takara road bike, Fitbit and much more. Additionally, Amazon Student's Facebook page will host a "Show Us Your Mo" photo contest for the funniest moustache photo during Movember. The winner will take home a $1,000 amazon.com gift card and Amazon Student will put $5,000 into their Movember fundraising account, which could give the winner a big leg up in the Big Mo on Campus competition.

Discovery Channel
Discovery Channel will add new Mo Bros and Mo Sistas to the mix, bringing in Atz Lee Kilcher and Eivin Kilcher from their hit series ALASKA: THE LAST FRONTIER, who will both be growing Mo's for Movember. The network will also create three Movember PSAs to help spread awareness for men's health during November. Discovery will hold a Movember event to further engage their employees in the Movember movement and they will work with Discovery Adventures to provide an awesome trip for two to Costa Rica, as the prize for the U.S. winner of the Man of Movember (Mo Mo) contest.

Foster's
In its third consecutive year as a Movember supporting partner, Foster's is activating in a big way in 2013. In October, they will launch three new Movember inspired Oil Cans nationally. The brand will also support the partnership through retail point of sale, media, a two-month facebook page takeover dedicated to Movember, as well as Mo art and co-branded giveaways at the Movember hosted Shave the Date: Movember 1 and Gala events this fall.

Made Man
As a third year digital partner of Movember, Break Media's leading men's lifestyle property, Made Man, will spend the month of November rolling out an array of Movember-inspired videos, editorial content and off-line activations. As a follow up to last year's viral hit, "How to Grow a Mustache with Nick Offerman," Made Man will unveil a new, hilarious and celebrity driven original video series to help raise awareness and get men involved in the cause. This year's partnership also includes "The Made Man Movember Mo'asis," a decked out, customized airstream barbershop and manly tailgate experience that will travel the west coast to give free shaves and encourage registrations. The mobile tour kicks off on Oct. 26 and will stop in Las Vegas, Corvallis, San Francisco, Los Angeles and more to make sure participants are well groomed throughout the month. Be sure to follow Made Man on Facebook and visit Movember Central at http://www.mademan.com/movember starting on Oct. 22 for the latest mobile tour updates and locations. Made Man is home to a variety of original video content including Speakeasy with Paul F. Tompkins, along with news and advice on style, fitness, sports, food & drink, dating, current events and pop culture.

The Art of Shaving
Moving into their fourth year of partnership with Movember, The Art of Shaving will provide moustache trims to Mo Bros at retail shops with barber spas across the country for a $15 Movember donation. The brand will leverage their social media channels to challenge The Art of Shaving retail locations to take part in the movement, to see which locations can grow the best Mo's, raise the most funds, and engage the most The Art of Shaving consumers.

PROMOTIONAL PARTNERS

7 For All Mankind
7 For All Mankind has introduced a special limited edition jean available at Movember.com and 7forallmankind.com, which has the Movember logo printed on the waistband and pocket lining and a moustache printed on the back pocket. The denim brand will donate $20 for every pair of jeans purchased to help Movember change the face of men's health. 7 For All Mankind is also encouraging participation through a Mo Bro ambassador program. 7 Mo Bros, consisting of 3 members from the 7FAM corporate office and 4 members from the Movember organization, will be chosen as spokespersons for the 7FAM x Movember partnership. These ambassadors will promote men's health by sharing personal stories and anecdotes.

Electric
Back for their third year as a Movember partner, Electric is hosting a Shave the Date: Movember 1 event to kick off their Mo-growing and several others throughout the month of November to encourage Mo Bros to keep growing and raising funds. They have also engaged several celebrity ambassadors in the Movember movement such as pro snowboarders Pat Moore and Iikka Backstrom. The partnership will also entail a strong social media push for Movember and men's health, along with a committed internal push, incentivizing their Electric team throughout the way with awesome Electric merchandise.

Giordana
Giordana has been a partner of Movember for the past three years. This year, they have created a co-branded Movember Cycling Jersey and Movember Cycling Cap integrating this year's Gen Mo campaign theme. Both items are available on the Giordana website and will also be for sale on Movember.com.

Just for Men
Back for their second year as a Movember partner, JFM has created a limited edition JFM/Movember packaging using the face of Movember's CEO and co-founder, Adam Garone. Additionally, the JFM team will have strong internal participation in the Movember movement, and will be creating a Movember photo booth to engage the Mo community at Movember's end of month Gala partés.

LSTN
For their first Movember as an official partner, LSTN is creating LSTN x Movember Limited Edition headphones, with $50 from each pair going directly to Movember. The headphones feature a glossy, gray finish and showcase the Movember logo engraved in both sides of the wood cups. The Limited Edition Troubadours are sold on the LSTN website as well as Movember.com. LSTN makes headphones handcrafted from reclaimed wood. For every pair sold, LSTN helps restore hearing to a person in need through the Starkey Hearing Foundation. Additionally, each pair of the

Wheaties
Wheaties® will be engaging their Team Wheaties athletes, encouraging them to grow and support moustaches during Movember. The athletes will ask fans to register and join their team on Movember.com. Wheaties will also help boost Movember participation through social media and in-person sampling events. Wheaties will hold internal Movember events to further engage their employees; an on-site kick-off drive, a mid-month shave-down featuring local barbers, and an end of Movember celebration event at General Mills world headquarters. Additionally, they will be handing out internal prizes for best and worst Mo and most funds raised.

For more information, please visit www.movember.com. Connect with Movember on Facebook, Twitter, YouTube, flickr, and Pinterest.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising vital awareness and funds for men's health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men's health. Since 2003, three million participants have raised over $446MM for the cause, funding more than 550 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.

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Contacts:

Abbie Rumery
Movember
1 310 450 3331
abbie@movember.com


Alex Roberts
Edelman PR
1 312 240 3304 (office)
1 312 933 5144 (cell)
alex.roberts@edelman.com


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