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Tastemaker Delivers Decorating Without the Drama

April 9, 2013 - SAN FRANCISCO, CA

Tastemaker, the online interior design service that makes it simpler to create a dream home, launched today.

Tastemaker helps consumers find the right interior decorator, get a custom design and purchase everything they need for their new room -- all via the Tastemaker web site.

Homeowners face many challenges when decorating their home: deciding on a cohesive scheme, choosing the right pieces, and putting it all together. With Tastemaker, they can get the help of an interior decorator at approximately 80% less than the cost of a traditional design service. Custom mood boards cost only $25 and complete design packages start at $400 per room.

The Tastemaker model makes it easy for consumers and decorators to work together. Customers can easily create a Room Brief using Tastemaker's engaging online quiz. They can select a decorator based on design write-ups and mood boards created just for them rather than having to meet multiple designers at their home. They receive their completely custom design in just two weeks. And they can buy all their furnishings in a single transaction. Customers are assigned a project manager to guide them through the whole process and ensure that the end result is every bit as beautiful as they hoped.

For decorators, Tastemaker is a source of new clients and a way for them to focus on the most creative part of the role -- the design itself -- rather than administration or purchasing. Tastemaker's 30 decorators are all experienced, in-demand professionals and represent a wide range of styles.

Tastemaker guides homeowners through three steps to complete their dream home:

1. Meet your decorator.
When you submit your Room Brief, Tastemaker will hand pick three professional decorators that match your style and budget. Each decorator will respond with his or her vision for your space and a flat-rate quote. The customer picks the decorator they like best and the project begins. All decorators are carefully recruited and vetted by Tastemaker.

2. Get your Tastemaker Design Box.
During the project your decorator will work with you to create a completely custom design for your home. That final design will be delivered right to your doorstep in a Design Box that comes complete with floor plans, paint colors, detailed product info, and any additional instructions you will need to finish the room.

3. Buy the complete room.
Make your new design a reality by purchasing any or all of the suggested furnishings from Tastemaker -- at the guaranteed lowest available price. A few clicks and Tastemaker takes care of everything.

"The internet has transformed the way we shop for home décor products, giving us access to more choices than ever before. But it doesn't make putting together a room any easier," said Joe Fraiman, CEO and co-founder of Tastemaker. "Decorating can still be incredibly time-consuming and stressful. Tastemaker is like having your own design team with you every step of the way, making it possible for anyone to create their dream home at a fraction of the usual cost."

Following a private beta, Tastemaker launches to the public today in San Francisco, Los Angeles and New York. Additional cities will be announced in the coming months.

About Tastemaker, Inc.

Tastemaker is an online interior design service that makes it simpler to create a dream home. It helps consumers find the right decorator, get a custom design and purchase everything they need for their new room -- all via the Tastemaker web site. Tastemaker's team of professional decorators and project managers, together with its proprietary online tools, make it easy to design a room and furnish it. Based in San Francisco, Tastemaker is founded by four entrepreneurs from the design and technology industries and is backed by YCombinator.

For more information, please contact:

Joe Fraiman
Tastemaker, Inc.

Lucy Allen
415 432 2450


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