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Soul and Vibe's Mobile Games to Serve as Revenue-Generating Marketing Vehicles for Its High-Value Console and PC Games


March 6, 2013 - MINNEAPOLIS, MN

Soul and Vibe Interactive Inc. (OTCQB: SOUL), "The Company," a video and computer games company, has designed its product launch infrastructure to deliver each game title on multiple platforms. Soul and Vibe's product portfolio is a mix of licensed-brand and internally generated, wholly-owned intellectual properties. Leveraging the Company's multi-platform strategy, Soul and Vibe's games will be released on platforms that include consoles, mobile devices, and personal computers. Games playable on mobile devices, such as the Windows Phone, Apple iOS devices, and the Android platform, are revenue-generating marketing vehicles for the Company's console and PC releases.

Soul and Vibe specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has a license agreement with General Mills, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony.

Through its licensing and publishing agreement with microsoft, Soul and Vibe supports Windows 8 initiatives such as "Companion Apps," that expand awareness of each game franchise, promote cross-platform play experiences, and amortize the Company's development and marketing expenses. Soul and Vibe's game launch infrastructure integrates Microsoft's SmartGlass, turning a gamer's mobile phone or tablet into a second screen that intelligently interacts with the user's Xbox 360, elevating the gamer's entertainment experience.

"Over 74 million Xbox 360 and over 73 million PlayStation 3* consoles have sold since the launch of these platforms. In addition to serving this combined installed base of 147 million consoles, Soul and Vibe's games are being designed to launch on complementary mobile and PC platforms as well," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony"). "The result is a synchronized game launch strategy that uses mobile versions of our games as experience expanding, revenue-generating marketing vehicles for our console and PC games."

"Additional revenue streams for game titles are also generated from the sale of Avatar items and in-game consumables," added Chiodo.

*Data on console hardware units sold cited in this press release is sourced from video game business intelligence and research firm and publisher VGChartz. For more information visit: www.vgchartz.com.

About Soul and Vibe Interactive Inc.
Soul and Vibe Interactive Inc. (also Soul & Vibe Interactive Inc. on www.sec.gov) is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a $56 billion market projected to grow to $82 billion by 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has a license agreement with General Mills, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences. www.soulandvibe.com.

Facebook: https://www.facebook.com/soulandvibe
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Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this press release, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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Website: www.soulandvibe.com

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