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Soul and Vibe Adds Game Engineering and Design Expert Erik Stein to Its Advisory Board


May 22, 2013 - MINNEAPOLIS, MN

Soul and Vibe Interactive Inc. (OTCQB: SOUL), "The Company," a video and computer games company, today announced the latest high-profile gaming industry veteran to join its Advisory Board. Erik Stein, Co-Founder of Gameblend Studios and former Hasbro Interactive Producer has joined Soul and Vibe as an advisor. Stein is an expert in engineering, design and production management of video games for brands including Star Wars, Lord of the Rings, Playskool, and Trivial Pursuit.

Stein has 20 years of game industry experience. With a Degree in Music Production and Engineering from the Berklee College of Music, he got his start as an Audio/Video engineer for the first generation of CD-ROM based games. After working with industry icon Steve Meretsky at Boffo Games, he became a Producer at Hasbro Interactive, which was the digital gaming division of Hasbro, one of the largest toy companies in the world. While at Hasbro Interactive, he managed multiple external development teams that were contracted to create games based on well-known brands including Star Wars, Trivial Pursuit, My Little Pony, Playskool, Guess Who, and more. Since forming Gameblend Studios in 1999, Stein has continued to produce and engineer dozens of projects for brands such as Lord of Rings and an upcoming game for the classic move hit, Princess Bride. Stein has been the Lead Engineer on over 15 games for Electronic Arts (EA) and Pogo.com. He was also the Lead Engineer on Pogo's iPhone app, which was the #1 downloaded free iOS app on Apple's App Store. Stein's expertise includes cross-platform engineering and design between physical toys and video games as well as licensing original intellectual properties (IP) created by Gameblend Studios for video games, physical board games, and entertainment products. Stein has licensed print publication rights for Hidato, a Gameblend Studios game franchise, to 30 newspapers including the UK's second biggest selling daily newspaper Daily Mail, and has licensed Hidato puzzle book publishing rights to Andrew McMeel Publishing.

Stein extends his passion for gaming into charitable causes. He is Development Director at Global Gaming Initiative, a for-profit gaming company that donates 50% of its profits to qualifying charities.

"We are very excited to have Erik join the Soul and Vibe team. His skill set is a perfect balance between engineering, design, and production management. His experience developing and producing games that play cross-platform with physical items and toys will benefit the Company greatly as we develop our lineup and explore business opportunities," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony"). "Erik's production management experience with top-tier IPs will benefit both Soul and Vibe and our licensed-brand partners. I've had the pleasure of working with Erik indirectly on previous projects and I am fortunate to now have the opportunity to work with him directly."

"Soul and Vibe's multi-platform focused business model is a great approach that is very much in-step with the evolving market. The Company's approach plays to a wide range of emerging entertainment experiences such as cross-platform play between consoles and mobile devices, video game and toy interconnectivity, and wearable tech," commented Erik Stein. "Their mixed portfolio of licensed-brand and original IP games creates a great balance for consistent growth. Having spent most of my career building the digital gaming presence of major brands that originated in toys and filmed entertainment, I am very much aligned with Soul and Vibe's strategy. I look forward to contributing to its success."

About Soul and Vibe Interactive Inc.
Soul and Vibe Interactive Inc. (also Soul & Vibe Interactive Inc. on www.sec.gov) is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a $56 billion market projected to grow to $82 billion by 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has a license agreement with General Mills, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences. www.soulandvibe.com.

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Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this press release, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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Website: www.soulandvibe.com

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