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Smack Sportswear to Launch 2013 Sand Volleyball Uniform on Friday, March 15th


March 11, 2013 - Torrance, CA

Smack Sportswear (OTCBB: SMAK) ("Smack"), the leader in indoor and beach volleyball apparel, announced today its plans to launch the Smack 2013 Sand Volleyball Team Apparel line on Friday, March 15, 2013.

Since the inception of Sand Volleyball as an NCAA scholarship sport in 2011, popularity among youths, high school and college age, has begun to skyrocket. Prior to then, few opportunities existed for young athletes to play beach volleyball in an organized environment. Hundreds of indoor clubs have since initiated programs, and many of the top organizations like the AAU, USA Beach Volleyball, and the National Collegiate Sand Volleyball Association have taken notice. By 2014, over 1,500 organized sand club programs are expected to be operating in the U.S., compared to about 100 in 2012. As participation grows, so will the need for uniforms.

Smack's 2013 Sand Volleyball Team Apparel line was predominantly designed, developed and tested by today's top-rated pros like Jenny Kropp, Whitney Pavlik and Tyra Turner. Also, Smack's reputation as the official apparel provider for the AVP from 2007-2010, the National Collegiate Sand Volleyball Association, and USA Beach Volleyball, has earned its brand loyalty among sporting enthusiasts.

"People expect the best products from us, and are not likely to accept brands who are now entering the market just to pad their revenues," said Smack CEO Bill Sigler.

Sigler continued, "We've outfitted more pro athletes than any other brand, and have been the only brand to have partnerships with the leading sporting organizations in the field, such as USA Beach Volleyball, the AVP, the EVP, the NCSVA, the NV, and many others. I expect that our custom, high tech styles, combined with our pro spokespersons and beach loyal athletes, will allow us to continue to be the premier brand in the beach uniform market. Company revenues from sales of this expanded sand uniform line could reach $2 million by 2014."

Also, the Smack "Online Uniform Builder" is due to launch in late April, and will allow kids and clubs to design their own custom beachwear online. Stay tuned for details on the official launch date to be announced in a separate release.

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and unparalleled quality.

Some of the top pros not only design, but also test, the product before it's distributed. Smack has licensing agreements with key organizations include USA Beach Volleyball, the AVP, the EVP, the NV, the National Collegiate Sand Volleyball Association, and many others. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasal OTC Bulletin Board under the symbol SMAK. For more information, visit www.SmackSportswear.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

Media Contact:
Stephen Gjolme
(949) 916-8382

MarketWire

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