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Senior Hispanic Marketing Executives From Target, Kellogg's, AT&T and Sherwin-Williams to Judge Hispanicize 2013 'El Buen Pitch' Competition

March 5, 2013 - MIAMI, FL

  • Competition deadline extended to March 21
  • El Buen Pitch is the "The Apprentice"-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

Senior Hispanic marketing executives from Target, Kellogg's and The Sherwin-Williams Company today were named the official judges of the "El Buen Pitch" competition of Hispanicize 2013 (, the annual Latino trends event taking place April 9-13 in Miami Beach.

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, "El Buen Pitch" is an "The Apprentice"-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cáncer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets; Nydia Sahagun, Sr. Manager, Multicultural - Brand Marketing, Target; David Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing - Multicultural, Kellogg's.

"We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about -- a contest that has both heart and purpose to help others," said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

"El Buen Pitch" is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at


Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of "El Buen Pitch," PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious "El Buen Pitch" Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 ( (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9-13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cáncer
PADRES Contra El Cáncer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization's National Spokesperson.

To learn more about PADRES, please visit


PADRES Contra El Cancer
Amri Gonzalez
Marketing & Communications Manager
Tel: 818.980.0208 x237

Hispanicize 2013
Katherine Johnson (@KatJohn)
Tel: 786.624.1864


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