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Scott Balaban Joins Soul and Vibe's Advisory Board


May 28, 2013 - MINNEAPOLIS, MN

Soul and Vibe Interactive Inc. (OTCQB: SOUL), "The Company," a video and computer games company, today announced that Scott Balaban, Co-Founder of Gameblend Studios and former Hasbro Interactive Senior Game and Toy Designer, has joined the Company's Advisory Board. Balaban has a strong product design background, with expertise integrating software-based digital game play with physical toys, to create immersive experiences around proprietary intellectual properties (IP) and top-tier licensed brands.

Balaban holds a BFA, Industrial Design, from the University of Michigan and has over 15 years of game industry experience, specializing in the design and creation of toys and games. He has worked directly with licensed brands that include Star Wars, Harry Potter, Lord of the Rings, Nickelodeon properties, Disney, and more. Balaban was a Senior Game and Toy Designer for Hasbro Interactive, which was the digital gaming division of Hasbro, one of the largest toy companies in the world. He was the Industrial Design and Game Director for Backbone Entertainment, a leading PC game developer, and managed Design and Business Development for Magellan Interactive, a Vancouver-based independent software developer. Balaban co-founded Gameblend Studios with his business partner Erik Stein. There, he leads Business Development and recently secured rights for the classic movie hit, The Princess Bride. Gameblend Studios has created top casual and social games for the web, mobile, PC, console, toy, print, and handheld markets and is a publisher and developer of original IP games including WordJong®, and Hidato™. 30 newspapers, including the UK's second biggest selling daily newspaper Daily Mail, publish Hidato puzzles and Andrew McMeel Publishing produces Hidato-based puzzle books.

Balaban's recent projects include games for the Kindle, iOS, Nintendo Wii and DS platforms. He has also worked on a wide range of projects including children's software, smartphone applications, puzzle books, electronic toys, and traditional board and card games.

"Soul and Vibe is pursuing a smart multi-platform development strategy. The product road map is filled with immersive content. The Company's push for console, mobile, and personal computer cross-platform experiences is very innovative. I look forward to working with Soul and Vibe's licensed-brand partners and introducing the Company to new business partners and opportunities," commented Scott Balaban. "Soul and Vibe is developing some exciting original IP. I am eager to help establish these IPs as widely recognizable entertainment franchises. Being able to help expand the range of entertainment products based on Soul and Vibe's original IP was a compelling reason for me to join the Advisory Board."

"I have had the pleasure of working directly with Scott, on a wide range of critically and commercially successful games, over the last ten years. I am extremely excited to have him join our Strategic Advisory Board. He brings a unique mix of software and industrial design expertise that will be a tremendous asset to the Company as we develop our product lineup and evaluate opportunities," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony"). "As Scott has direct experience working with many top-tier IPs, he will prove to be a great source of new business relationships for the company."

Balaban extends his passion for gaming into charitable causes. He is Development Director at Global Gaming Initiative, a for-profit gaming company that donates 50% of its profits to qualifying charities. He also is developing games for the US National Science Foundation to be used in after school programs, educating children on the relationship between energy production, climate, and water.

About Soul and Vibe Interactive Inc.
Soul and Vibe Interactive Inc. (also Soul & Vibe Interactive Inc. on www.sec.gov) is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a $56 billion market projected to grow to $82 billion by 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has a license agreement with General Mills, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences. www.soulandvibe.com.

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Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this press release, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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Website: www.soulandvibe.com

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