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SHIFT Communications Promotes Annie Perkins to Vice President


December 4, 2013 - BOSTON, MA

SHIFT Communications, an integrated communications agency with offices in Boston, New York, and San Francisco, has promoted Annie Perkins to Vice President. Perkins, who will now lead the consumer lifestyle practice and healthcare practice in SHIFT's Boston office, has played a crucial role in the agency's growth. Prior to her promotion, Perkins was an account director of the consumer lifestyle practice during which she grew the consumer team by more than 200% and signed on high-profile clients like McDonald's® and HP Hood®.

"I'm thrilled to be a part of such an agency that is constantly striving to create the next big thing on behalf of our clients," said Perkins. "Being a part of the evolution of SHIFT, and the consumer practice in particular, has encouraged me to push for constant innovation and award-winning results on behalf of our clients. Our agency is filled with top talent, and I am looking forward to building upon our differentiation that drives brand recognition and key campaigns within the industry."

As VP, Perkins is tasked with delivering the right blend of public relations, social media and marketing approaches for existing clients and expanding the agency's consumer profile. Two recent client additions include Gemvara, Inc., a leading online fine jewelry retailer, and Euro-Pro, creator of familiar home brands Shark® and Ninja®. In addition to driving the consumer team, Perkins will now diversify her portfolio and oversee the agency's healthcare group with clients such as M*Modal, HIMSS, and VentureHealth.

With her strategic and targeted approach to effectively engaging consumers and influencers, Perkins has lead her teams to several recent industry recognitions, including the Publicity Club of New England's 2013 Gold Bell Ringer in the Organizational Identity Campaign category for her work with McDonald's.

"Annie's appointment to vice president is a true testament to her success and dedication to SHIFT," said Amy Lyons, president, SHIFT Communications. "Having Annie on the Senior Leadership Team expands our capabilities and creativity as an agency. Her commitment to results is contagious, and she is a great asset to our clients and account teams."

About SHIFT Communications, Inc.
SHIFT Communications, Inc. is an award-winning, privately-held, employee-owned social media public relations firm that has represented some of the best-known enterprise and consumer technology brands, including McDonald's, Salesforce.com, AOL, Overstock.com, Logitech, Club Med, Akamai, Virgin Mobile, Yelp, and H&R Block, among many others. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100 employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit www.shiftcomm.com.

Media Contact:
Michelle Wolverton
Email: cwolverton@shiftcomm.com
Phone: 617-779-1826

MarketWire

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