Research Now Mobile Announces Broader Mobile Access and Geo-Location Advances to the US Market
October 17, 2013 - Plano, TX
Research Now Mobile today released Version 3.2 of its industry-leading Research Now Mobile platform, featuring its Mobile Access Panel and Relevant Movement technology.
With its established reputation for high-quality international respondents, Research Now is known as the go-to option for accessing consumers and business decision-makers for survey data. With the launch of Mobile Access Panels, researchers can now also tap into Research Now's highly regarded mobile panel -- available to the U.S. market -- while continuing to program their surveys on the platform of their choice and taking advantage of unique native app capabilities and launch mechanisms like geo-location.
"The number of respondents electing to be 'mobile first' is increasing by leaps and bounds, with anywhere from 10 percent to 30 percent of initial survey traffic coming from mobile," said Kurt Knapton, president and chief executive officer of Research Now. "Therefore, it is becoming increasingly important for our industry to include mobile respondents in their research studies; assuring results are both balanced and unbiased."
Through this latest release, clients are able to include everything from mobile-only to a mix of mobile and online sample, with the ability to control the percentage of mobile respondents. Qualified panelists complete each survey through an integrated, in-app window linked to the client's questionnaire -- enabling researchers to gather data from a global network, in real time, in their preferred formats, on their own system.
Also available with this latest release, Research Now Mobile brings its Relevant Movement technology to location-based research. Recent upgrades made to its innovative geo-fencing technology and In-The-Moment survey capabilities allow for clients to engage with consumers' daily lives in a truly unique way.
Pala Kuppusamy, chief executive officer of Research Now Mobile, also comments on the announcement: "The role that a respondent's location and movement plays in modern research is growing. In parallel to this evolution, we've further enhanced our early geo-fencing technology to empower researchers with the ability to understand the locational attitudes and behaviors of individuals, as well as to map respondents given their permission."
With the launch of the company's Relevant Movement technology, research organizations can now:
- Target and engage respondents immediately upon entrance and/or exit of a fenced location.
- Minimize false positives, to help ensure that surveys are sent only to those who have visited a fenced location long enough to qualify for a survey -- and not to those who have simply 'broken the fence.'
- Enhance consumer follow-ups, so that only those who respond within a specified timeframe are qualified to complete a survey upon exiting a fenced location.
- Segment by single or repeat trips within the same fence, to help ensure that respondents only receive one survey invitation within a set amount of time -- and not each time they trip that location's fence.
About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.
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