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QualityHealth Strengthens Its Focus on Performance by Tapping Technology and Analytics Veteran Brian Lucotch as New COO

March 6, 2013 - Jersey City, NJ

QualityHealth (, the largest performance-based customer acquisition solution for healthcare marketers, announced today the appointment of Brian Lucotch to the role of Executive Vice President and Chief Operations Officer. Lucotch is an accomplished industry veteran and a proven leader in several disciplines: technology, analytics, health marketing, process management, and outcomes optimization. His expertise will contribute significantly to the development of QualityHealth's next generation performance-based marketing platform to continue to deliver superior impact for results-oriented marketers.

Lucotch brings over 20 years of cross-competency experience to QualityHealth. Lucotch was most recently Chief Technology Officer at Rosetta, a consulting-centric interactive agency owned by Publicis, where he led a 400+ multi-geography team to deliver multi-channel personalized marketing solutions to clients across several industry verticals while driving nearly half of the agency's operating income. He was a member of the Executive Leadership Team and Operating Committee and a valued mentor to a number of the company's star performers. Prior experience at Rosetta (and previously at SimStar, acquired by Rosetta) include heading up the Solution and Technology Strategy practice, the Relationship Marketing Services and Mobile Solution areas and running all of Marketing Operations for the agency.

"I've had the pleasure of working with Brian for six years in a previous life -- building SimStar into a leading digital health marketing agency, and then Rosetta into a leading interactive agency," said Rob Rebak, Chairman and CEO of QualityHealth. "I am thrilled to reunite with him and am confident in his leadership ability to deliver on QualityHealth's performance-based marketing vision of complete marketing accountability. Brian's expertise crosses the three critical levers of performance management: (1) technology platforms and applications, (2) data analytics and insight development, and (3) excellence in operations."

Lucotch holds an M.S. in Applied Physiology and Biophysics from Georgetown University and a B.S. in Chemical and Biomedical Engineering from Carnegie Mellon University.

About QualityHealth
QualityHealth is the largest and most efficient online customer acquisition solution for healthcare marketers. The QualityHealth proprietary platform delivers superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ. For more information, please visit

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