Home » Business News » 2013 » April » April 9, 2013

Point 360 Brings Augmented Reality Technology to TV, Print and Mobile

April 9, 2013 - LAS VEGAS, NV

NAB 2013 -- Telibrahma (, the award-winning leader in global mobile marketing technology, announced today the release of Point 360, a revolutionary augmented reality marketing platform for brands and agencies that connects image recognition, video recognition, social integration and geo-targeting technology from TV to Print to Mobile.

With Point, consumers can enjoy instant engagement by simply pointing their smartphone at a Point-enabled video, and gaining instant access to television schedules and timings, dynamic image recognition, and an augmented reality television manager right from their mobile device. And now, with linear and non-linear recognition, Point recognizes live TV as well as pre-recorded TV shows and ads.

Point's geo-targeting technology lets consumers receive location-based results on where products and services might be available in their area, allowing for higher ROI for marketers and brands. Moreover, new social features make it easy for consumers to share their engagement with others on Facebook and Twitter.

Broadcasters can also utilize Point's moving image recognition technology to develop their own white-labeled app that lets viewers get the most of their Television experience.

Point provides a Shazam-like experience that lets brands and broadcasters communicate with their audience and showcase their products and services through features like virtual wear, 2D and 3D overlays, and virtual demos. Point is available for iOS, Android, BlackBerry, Nokia and Windows.

About Point
Simply Point your smartphone and open your world to a new level of engagement. Point, the world's lightest and fastest Augmented Reality, is a visual recognition augmented reality platform that helps brands engage with consumers by creating "real-world" experiences of products. By scanning a product or service with their smartphone camera, consumers can gain instant access to search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand logo, newspaper, magazine, website, place or video.

About Telibrahma
Telibrahma is an Intel-funded company that focuses on consumer engagement through augmented reality advertising. With Point, the company's new augmented reality platform, Telibrahma helps brands create "real-life" experiences for consumers, increases engagement and produces higher ROI. Working with brands like Dove, Nokia, Nike and Toyota, Telibrahma is a leader in contextual mobile solutions. Telibrahma was established in 2008 and has offices in New York and India. For more information, please visit the website at

Add to Digg Bookmark with Add to Newsvine

Media Contact:
Jessica Hasson
(310) 739-0344


Comment on this story