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Panasonic Presents "Energetic Energies" Concept in Milan

April 9, 2013 - Tokyo

Panasonic Corporation today announced the opening of its "Energetic Energies" concept installation at this year's Milano Salone Del Mobile, one of the largest and most influential design exhibitions in the world, held annually in Milan. The installation this year was again designed by noted architect, Akihisa Hirata. This year, in addition to the concept installation, Panasonic will also hold its "Eco Learning Program", combining its "products", "art" and "education" during the exhibition. Images and videos from the event will be available on the company's Milano Salone del Mobile 2013 site at:

The main presentation is a 30-meter-long miniature cityscape, with 6,000 solar panels covering clusters of buildings. The panels create rolling hills over the manmade city. Visual and acoustic effects emanate from 16 projectors with speakers dotted about the hillsides, expressing the dynamism of nature. As you walk through the hills, you can experience the integration of the manmade and natural environments.

Passing through the miniature world, you will find mirrored rooms. This is an installation created with Panasonic's products for energy management, like the solar panels used in the main presentation, storage battery system, LED lighting, and HEMS (Home Energy Management System). The mirrors reflect the brilliance of four LED chandeliers utilizing Panasonic's original technology and created in collaboration with two Milan-based designers, allowing you to experience the versatility of LED light.

In time with the exhibition, the company will also hold its "Eco Learning Program" at elementary schools of Milan. In the classes, children will have the opportunity to use incandescent lights, fluorescent lights and LED lights to learn about the mechanism of lighting and discover about energy saving through experiments using hand generators. In addition, a craft class where children can enjoy making LED paper-covered lamp stands will also be held as a part of the program. The students who participate in the

Eco-class will be invited to the company's installation in Milano University in order to gain a better understanding of energy management through the combination of "products", "art" and "education".

About the Design Concept (Akihisa Hirata, Architect of the Installation)

We aspired to make a model of a city of the future. Here, solar panels are scattered, spreading like plants, on volumes resembling a cluster of buildings that forms a city to create a landscape of hills. Shadows of clouds pass slowly over these "hills," as if moving atop natural terrain, thus encouraging city residents to regain their relationship with the forgotten sky.

In the near future, numerous solar panels will cover the roofs of buildings, while changing the scenery of daily life. We believe that we can develop both a system of solar-power generation with the panels in a fixed arrangement and other options that take into account various relationships, such as that involving the pattern of foliage. We hope future city streets, where the use of natural energy is vital, teem with life by becoming enmeshed with their natural environment.

- Installation Designer: Akihisa Hirata, Architect

About the Panasonic Installation

Exhibit concept: Energetic Energies
Viewing : Tues 9 - Sun 14 April, 09:00-24:00
Universita degli Studi di Milano: Portico Richini
Via Festa del Perdono, 7
(Exhibition floor space: approx. 360m2)
Designer: Akihisa Hirata (Akihisa Hirata Architecture Office)
Exhibited items: Solar panels, storage battery system, Home Energy
Management System, LED lamp clear type, LED chandelier

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at

Source: Panasonic


Panasonic Corporation
Public Relations Office
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699

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