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Ooyala Named Top Online Video Innovator by Frost & Sullivan


March 6, 2013 - Mountain View, CA

Ooyala, recognized for its innovation and leadership in the online video platforms (OVP) market by analyst firm Frost & Sullivan, was awarded the 2012 Global Frost & Sullivan Award for Customer Value Enhancement. Frost & Sullivan credited Ooyala for building an integrated video solution that combines the strongest video analytics with leading OVP capabilities, and for creating value through its clear focus on maximizing return on investment for its customers.

The full award write-up is available at Ooyala.com.

Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, beyond simply good customer service, that leads to improved customer retention and, ultimately, customer base expansion.

"Frost & Sullivan sees Ooyala as being the most aggressive of all leading OVP vendors at expanding and enhancing its online video management and optimization capabilities, particularly over the last two years," said Frost & Sullivan Research Analyst Loren Johnson. "These enhancements have led to improved performance, a growing number of high-end and high-demand clients, and long-term, sustainable market success."

"We have kept a laser focus on helping our customers to maximize the revenue that they can derive from online video," said Jay Fulcher, CEO at Ooyala. "We've done that by delivering the best video player across devices, superior analytics and recommendations to keep viewers engaged with customer content longer, and a full suite of monetization tools. Our growth is evidence that our strategy is paying off and we expect to win in the marketplace with our offering."

Frost & Sullivan cited four key success factors for Ooyala, including: online video analytics, audience monetization, Ooyala Discovery, and a powerful combination of core capabilities. Below are excerpts from the report:

  • "Ooyala's approach to the market is focused on providing the solutions that enable their customers to optimize the entire online video and media management value chain."

  • "[Ooyala] intends to continue investing heavily in analytics into the future, ensuring that they maintain the significant lead they have already created. The strength of its combined analytics and OVP products has created opportunities for Ooyala that are not similarly available to other vendors."

  • "Ooyala is the only OVP to integrate an in-house recommendation system. The tools Ooyala has developed are already proving to deliver enhanced customer value as well as position it to set the standards for the industry."

  • "Ooyala's market growth has been correlated with its focus on helping its clients provide exceptional online video experiences, enabling interaction and monetization, and ultimately delivering unmatched value across the online video management ecosystem."

Ooyala delivers personalized video experiences across all screens for many of the world's largest media companies, networks, content providers and brands. The company's advanced video analytics platform tracks viewer behavior in real time, across a global footprint of nearly 200 million unique viewers. Processing 2 billion analytics events each day to track engagement, content and advertising trends, Ooyala delivers actionable insights that enable customers like ESPN, Miramax, The North Face, Bloomberg and hundreds of others to increase viewership and grow revenue with Web-delivered video.

The full award write-up is available at Ooyala.com.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.

Press contact:
Steve Biondolillo
Communications Manager, at Ooyala
408.620.0847
steveb@ooyala.com

MarketWire

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