Nokia takes high-end innovation to new audiences at Mobile World Congress
February 25, 2013 - Barcelona, Spain
- nokia Lumia 720 and Nokia Lumia 520 deliver high-end Lumia innovation tomoreaffordable price points
- nokia 105 and the Nokia 301 add aspirational Lumia experiences to mobilephones
- HERE expands its reach
- Developers gain access to exclusive nokia technology
- nokia and Microsoft sharpen focus on business customers
Today at Mobile World congress, nokia announced plans toextend high-end innovations to more people in more markets. Four newdevicesbring innovation to new price points, while Nokia's HERE location suitebecomesavailable for non-Nokia phones in the Windows Phone ecosystem. Nokia alsoannounced new developer partnerships that use Nokia expertise in imaging,location and entertainment to deliver exclusive application experiences.Finally, Nokia and Microsoft are combining their strength in the enterprisesector to bring more business customers to Windows Phone.
"The momentum behind nokia is gathering pace. The launches today reflectourcommitment to broadening our devices and services portfolio to meet thedemandsof people and businesses around the globe," said Stephen Elop, PresidentandChief Executive Officer of Nokia.
"By offering better experiences at a more affordable price we arereinventingthe battle for affordable mobile devices, and nokia has the building blockstowin."
nokia Lumia 720 and Nokia Lumia 520 expand Nokia's Windows Phone 8portfolio
The nokia Lumia 720 delivers a high-end camera performance at a mid-rangepricepoint. A large f/1.9 aperture and exclusive Carl Zeiss optics are designedtodeliver bright, clear pictures day and night, whilethe HD-quality, wide-angle front-facing camera makes taking pictures withfriends and video calling moreenjoyable. The sleek and stylish smartphone comes with the latest high-endNokiaLumia experiences, including Nokia Music, the HERE location suite, and theoption to add wireless charging with a snap-on wireless charging cover.
The nokia Lumia 720 comes in five colors, with an estimated starting priceofEUR 249 before taxes and subsidies. Rollout is planned to start in HongKong,Vietnam and Singapore in Q1 2013, before continuing into broader markets inQ2,including China as well as key markets in Europe, Asia, Africa and India.
The nokia Lumia 520 is Nokia's most affordable Windows Phone 8 smartphone,delivering experiences normally only found in high-end smartphones, such asthesame digital camera lenses found on the flagship Nokia Lumia 920, NokiaMusicfor free music out of the box and even offline, and the HERE locationsuite. Afour-inch super sensitive touchscreen makes for a more responsive andimmersivecontent experience than can usually be found at this price.
The nokia Lumia 520 comes in five colors, with an estimated starting priceofEUR 139, before taxes and subsidies. Roll-out is planned to begin in Q12013 inHong Kong and Vietnam, before expanding broadly in Q2 to markets in Europe,Asia- including China and India - Latin America and Africa. The Nokia Lumia 520isalso planned to roll out in the United States with T-Mobile.
nokia also announced that following the launch of the Nokia Lumia 920T byChinaMobile last year, the world's biggest mobile operator would bring the NokiaLumia 720 and the Nokia Lumia 520 to China. Further details on exactavailability will be announced in due course.
nokia's official blog, Nokia Conversations, has additional information ontheNokia Lumia 720 and the Nokia Lumia 520.
nokia 105 and the Nokia 301 add aspirational Lumia experiences to mobilephones
nokia also unveiled the Nokia 105, its most affordable phone to date, andtheNokia 301, for more affordable Internet and email access, and cameraexperiencesinspired by Nokia Lumia smartphones.
The nokia 105 is the ideal device for the first-time phone buyer, featuringabright color screen with clear menus and essentials like FM radio; multiplealarm clocks; speaking clock; a dust and splash-proof, pillowed key pad;and aflashlight. Its durability and up to 35-day battery life also make it idealforpeople seeking a back-up device.
The nokia 105 is available in black and cyan for a recommended price of EUR15.It is planned to start rolling out in Q1 2013 and is expected to begraduallyexpanded to in China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam andother markets in Africa, Middle East, Asia-Pacific and Europe.
The colorful nokia 301 delivers elegant design and a bold color palette,with afast, 3.5G Internet connection and Nokia Xpress Browser preloaded for up to90percent more data efficiency. It is the most affordable Nokia device tooffervideo streaming and also comes with new smart camera features, inspired bythedigital camera lenses on the Nokia Lumia smartphones.
The nokia 301 is available in cyan, black, magenta, yellow and white for arecommended price of EUR 65. It is planned to start rolling out in Q2 2013andis expected to be available in more than 120 countriesin Africa, Asia-Pacific, Europe, India, Middle East and Latin America.
nokia Conversations has more on the Nokia 105 and Nokia 301.
HERE expands its reach
nokia also announced that while HERE, its new brand for locationexperiences,will continue to offer first and best experiences on Lumia, HERE Maps, HEREDrive and HERE Transit would become available for non-Nokia Windows Phonesmartphones in selected markets.
The new HERE Maps come with LiveSight, nokia's set of augmented-realitytechnologies. LiveSight uses "sight" as a fundamentally new way todiscoverand navigate the world, recognizing what people see through their phone'scameraand layering that view with relevant, place-based information.LiveSightalso powers Place Tag, a new digital lens introduced for Lumia today.CombiningNokia's unique capabilities in location and imaging, Place Tag addslocationstamps to photos with relevant information about pictured places.
nokia Conversations has more on the HERE news.
Developers gain access to exclusive nokia technology
nokia announced that with more than 130 000 applications now available onWindows Phone, it is opening up its APIs in imaging, location and music toencourage developers to build unique and innovative application experiencesforLumia. New apps from Burton, GoPro and FourSquare are already takingadvantageof these opportunities, while Nokia announced a new cooperation withDreamworksAnimations SKG. The cooperation will see Dreamworks developers use NokiaAPIs todeliver rich, interactive entertainment experiences, exclusively for Nokiadevices, starting from the second half of 2013.
nokia and Microsoft sharpen focus on business customers
Finally, nokia and Microsoft are sharpening their focus on bringingbusinesscustomers from competitor platforms to Windows Phone using the combinedstrengthof Windows Phone 8 and the popular appeal of nokia Lumia smartphones. Inaddition to announcing recent business wins, Nokia confirmed operatorsincludingEverything Everywhere, Elisa, Orange, Telstra and Vodafone are rangingnokiaLumia smartphones as their business hero devices.
nokia is a global leader in mobile communications whose products havebecome anintegral part of the lives of people around the world. Every day, more than1.3billion people use their Nokia to capture and share experiences, accessinformation, find their way or simply to speak to one another. Nokia'stechnological and design innovations have made its brand one of the mostrecognized in the world. For more information,visit http://www.nokia.com/about-nokia.
Check out the current and upcoming MWC 2013 posts at nokia Conversations.
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FORWARD-LOOKING STATEMENTSIt should be noted that nokia and its business is exposed to various risksanduncertainties and certain statements herein that are not historical factsareforward-looking statements, including, without limitation, those regarding:A)the expected plans and benefits of our partnership with Microsoft to bringtogether complementary assets and expertise to form a global mobileecosystemfor smartphones; B) the timing and expected benefits of our strategies,including expected operational and financial benefits and targets as wellaschanges in leadership and operational structure; C) the timing of thedeliveriesof our products and services; D) our ability to innovate, develop, executeandcommercialize new technologies, products and services; E) expectationsregardingmarket developments and structural changes; F) expectations and targetsregarding our industry volumes, market share, prices, net sales and marginsofour products and services; G) expectations and targets regarding ouroperationalpriorities and results of operations; H) expectations and targets regardingcollaboration and partnering arrangements; I) the outcome of pending andthreatened litigation and regulatory proceedings; J) expectations regardingthesuccessful completion of restructurings, investments, acquisitions anddivestments on a timely basis and our ability to achieve the financial andoperational targets set in connection with any such restructurings,investments,acquisitions and divestments; and K) statements preceded by "believe,""expect,""anticipate," "foresee," "target," "estimate," "designed," "aim", "plans,""intends," "will" or similar expressions. These statements are based onmanagement's best assumptions and beliefs in light of the informationcurrentlyavailable to it. Because they involve risks and uncertainties, actualresultsmay differ materially from the results that we currently expect. Factors,including risks and uncertainties, that could cause these differencesinclude,but are not limited to: 1) our success in the smartphone market, includingourability to introduce and bring to market quantities of attractive,competitivelypriced nokia products that operate on the Windows Phone operating systemthatare positively differentiated from our competitors' products, both outsideandwithin the Windows Phone ecosystem; 2) our ability to make Nokia productsthatoperate on the Windows Phone operating system a competitive choice forconsumers, and together with Microsoft, our success in encouraging andsupporting a competitive and profitable global ecosystem for Windows Phoneproducts that achieves sufficient scale, value and attractiveness to allmarketparticipants; 3) reduced demand for, and net sales of, Nokia Lumia productsthatoperate on the Windows Phone 7 operating system as a result of increasingavailability of Nokia Lumia products with the new Windows Phone 8 operatingsystem; 4) the expected continuing decline of sales of Symbian devices andthesignificantly diminishing viability of the Symbian smartphone platform; 5)ourability to produce attractive and competitive devices in our Mobile Phonesbusiness unit including feature phones and devices with moresmartphone-like features such as full touch devices, in a timely and costefficient manner withdifferentiated hardware, software, localized services and applications; 6)ourability to effectively and timely implement planned changes to ouroperationalstructure, including the planned restructuring measures, and tosuccessfullycomplete the planned investments, acquisitions and divestments in order toimprove our operating model and achieve targeted efficiencies andreductions inoperating expenses as well as our ability to accurately estimate therelatedrestructuring charges and restructuring related cash outflows; 7) ourfuturesales performance, among other factors, may require us to recognizeallowancesrelated to excess component inventory, future purchase commitments andinventorywrite-offs in our Devices & Services business; 8) our ability to realizeareturn on our investment in next generation devices, platforms and userexperiences; 9) the intensity of competition in the various markets wherewe dobusiness and our ability to maintain or improve our market position orrespondsuccessfully to changes in the competitive environment; 10) our ability toretain, motivate, develop and recruit appropriately skilled employees; 11)thesuccess of our Location & Commerce strategy, including our ability toestablisha successful location-based platform, extend our location-based servicesacrossdevices and operating systems, provide support for our Devices & Servicesbusiness and create new sources of revenue from our location-based servicesandcommerce assets; 12) our actual performance in the short-term and long-termcould be materially different from our forecasts, which could impact futureestimates of recoverable value of our reporting units and may result inimpairment charges; 13) our success in collaboration and partneringarrangementswith third parties, including Microsoft; 14) our ability to increase ourspeedof innovation, product development and execution to bring new innovativeandcompetitive mobile products and location-based or other services to themarketin a timely manner; 15) our dependence on the development of the mobile andcommunications industry, including location-based and other servicesindustries,in numerous diverse markets, as well as on general economic conditionsgloballyand regionally; 16) our ability to protect numerous patented standardizedorproprietary technologies from third-party infringement or actions toinvalidatethe intellectual property rights of these technologies and our ability tomaintain the existing sources of intellectual property related income orestablish new such sources; 17) our ability to maintain and leverage ourtraditional strengths in the mobile product market if we are unable toretainthe loyalty of our mobile operator and distributor customers and consumersas aresult of the implementation of our strategies or other factors; 18) thesuccess, financial condition and performance of our suppliers,collaborationpartners and customers; 19) our ability to manage efficiently ourmanufacturingand logistics, as well as to ensure the quality, safety, security andtimelydelivery of our products and services; 20) our ability to source sufficientamounts of fully functional quality components, sub-assemblies, softwareandservices on a timely basis without interruption and on favorable terms,particularly as we ramp our new Lumia smartphone devices; 21) our abilitytomanage our inventory and timely adapt our supply to meet changing demandsforour products, particularly as we ramp our new Lumia smartphone devices; 22)anyactual or even alleged defects or other quality, safety and security issuesinour products; 23) the impact of a cybersecurity breach or other factorsleadingto any actual or alleged loss, improper disclosure or leakage of anypersonal orconsumer data collected by us or our partners or subcontractors, madeavailableto us or stored in or through our products; 24) our ability to successfullymanage the pricing of our products and costs related to our products andoperations; 25) exchange rate fluctuations, including, in particular,fluctuations between the euro, which is our reporting currency, and the USdollar, the Japanese yen and the Chinese yuan, as well as certain othercurrencies; 26) our ability to protect the technologies, which we or othersdevelop or that we license, from claims that we have infringed thirdparties'intellectual property rights, as well as our unrestricted use oncommerciallyacceptable terms of certain technologies in our products and services; 27)theimpact of economic, political, regulatory or other developments on oursales,manufacturing facilities and assets located in emerging market countries;28)the impact of changes in government policies, trade policies, laws orregulations where our assets are located and where we do business; 29) thepotential complex tax issues and obligations we may incur to pay additionaltaxes in the various jurisdictions in which we do business and our actualoranticipated performance, among other factors, could result in allowancesrelatedto deferred tax assets; 30) any disruption to information technologysystems andnetworks that our operations rely on, which may be for instance caused byourinability to successfully and smoothly implement our plans to streamlineour ITorganization including the transfer of some activities and employees tostrategic partners; 31) unfavorable outcome of litigations and regulatoryproceedings; 32) allegations of possible health risks from electromagneticfields generated by base stations and mobile products and lawsuits relatedtothem, regardless of merit; 33) Nokia Siemens Networks ability to implementitsnew strategy and restructuring plan effectively and in a timely manner toimprove its overall competitiveness and profitability; 34) Nokia SiemensNetworks' success in the mobile broadband and services market and NokiaSiemensNetworks' ability to effectively and profitably adapt its business andoperations in a timely manner to the increasingly diverse service needs ofitscustomers; 35) Nokia Siemens Networks' ability to maintain or improve itsmarketposition or respond successfully to changes in the competitive environment;36)Nokia Siemens Networks' liquidity and its ability to meet its workingcapitalrequirements; 37) Nokia Siemens Networks' ability to timely introduce newcompetitive products, services, upgrades and technologies; 38) NokiaSiemensNetworks' ability to execute successfully its strategy for the acquiredMotorolaSolutions wireless network infrastructure assets; 39) developments underlarge,multi-year contracts or in relation to major customers in the networksinfrastructure and related services business; 40) the management of ourcustomerfinancing exposure, particularly in the networks infrastructure and relatedservices business; 41) whether ongoing or any additional governmentalinvestigations into alleged violations of law by some former employees ofSiemens may involve and affect the carrier-related assets and employeestransferred by Siemens to Nokia Siemens Networks; and 42) any impairment ofNokia Siemens Networks customer relationships resulting from ongoing or anyadditional governmental investigations involving theSiemens carrier-related operations transferred to Nokia Siemens Networks,as well as the risk factorsspecified on pages 13-47 of Nokia's annual report on Form 20-F for the yearended December 31, 2011 under Item 3D. "Risk Factors." Other unknown orunpredictable factors or underlying assumptions subsequently proving to beincorrect could cause actual results to differ materially from those in theforward-looking statements. Nokia does not undertake any obligation topubliclyupdate or revise forward-looking statements, whether as a result of newinformation, future events or otherwise, except to the extent legallyrequired.
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