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Nokia Asha 501 smartphone makes colourful sales debut

June 24, 2013 - ESPOO, FINLAND

Nokia announced that the Nokia Asha 501, thefirst of a newgeneration of smartphones to run on the new Asha Platform, will startsellingthis week in Thailand and Pakistan, with availability in India soon tofollow.The new device will roll out in subsequent weeks across countries inEurope, theMiddle East and Africa, Asia-Pacific and Latin America.

"The new Nokia Asha 501 helps people quickly access everything they lovewithjust a simple swipe," said Timo Toikkanen, executive vice president, MobilePhones, Nokia. "Coupled with beautiful design, it's a smartphone with bothstyleand substance, offered at a great price."

The suggested retail price for the Nokia Asha 501 is 99 USD before taxesandlocal subsidies.

Standout colour and design

The Nokia Asha 501 is available in a choice of six striking colours: cyan,bright red, yellow, bright green, black and white*. Its seamless designcomes injust two parts: a durable, removable shell and the scratch-resistant,temperedglass display. The compact, easy-to-use Nokia Asha 501 weighs only 98grams, forthe ultimate in portability.

Fast, intuitive user interface

The Nokia Asha 501 works with just a simple swipe. Swipe unlocks the phone,closes apps and is used to shift between two screens: 'Home' and'Fastlane'.Home makes full use of the three-inch capacitive touchscreen, displaying atraditional application launcher. Fastlane is the second screen that adaptstodisplay recent activity on the phone as well as upcoming events, helpingpeoplemulti-task. Fastlane also supports social integration with Facebook andTwitter,by allowing people to post directly from within Fastlane.

Instant access to apps and more

The new Asha comes with the Nokia Xpress Browser pre-loaded, whichcompressesInternet data by up to 90%, making mobile browsing faster and moreaffordable.People can enjoy a world of entertainment on the Nokia Asha 501, includingpre-installed social apps like Facebook and Twitter; chat services likeLine,Nimbuzz and WeChat; as well as up to 40 free EA games available todownload,such as Plants vs. Zombies. Even more free apps and games are availablefromNokia Store, including HERE Maps** and the new Nokia Xpress Now contentdiscovery web app.

Device images are available at

* Colour selection will vary by market.

** As of July 1, 2013.

About Nokia

Nokia is a global leader in mobile communications whose products havebecome anintegral part of the lives of people around the world. Every day, more than1.3billion people use their Nokia to capture and share experiences, accessinformation, find their way or simply to speak to one another. Nokia'stechnological and design innovations have made its brand one of the mostrecognized in the world. For more information, visit

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(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Nokia via Thomson Reuters ONE


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