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New platform streamlines M2M for Malaysia's DiGi


May 29, 2013 - Stockholm, Sweden


* DiGi enterprise customers can connect millions of M2M and consumerdevices with faster time-to-market

* Ericsson Device Connection Platform provides M2M connectivity as aservice

Malaysian operator DiGi Telecommunications Sdn Bhd ("DiGi") is toimplement theEricsson Device Connection Platform, delivered as a service byEricsson(NASDAQ: ERIC). The solution will provide DiGi and its customers witheverythingthey need to deploy, manage and monetize millions of machine-to-machine(M2M)and consumer-electronics devices.

The Ericsson Device Connection Platform will allow DiGi to increaserevenue andcut both operational costs and time-to-market. The M2M platform willenableDiGi's enterprise customers to monitor devices anytime and anywhere,accessinformation quickly and accurately, and integrate easily into existingsystemsover the complete device life cycle.

Ericsson will also use its local and global consulting and systemsintegrationexpertise to accelerate DiGi's M2M go-to-market plans, while theecosystemcreated by the Device Connection Platform will help generate businessgrowth forthe operator as well as its customers and partners.

For a mobile operator, M2M business means deploying and managing largenumbersof mobile subscriptions on an industrial scale. The new platform willprovideflexibility to DiGi's partners and customers in deploying and managingmobilesubscriptions for solutions that include M2M functionality. As partof theglobal Telenor Group, which also owns leading M2M company TelenorConnexion,DiGi can draw on more than 12 years of M2M experience.

According to Akash Das, DiGi's Head of M2M (Strategy), the companyalreadyprovides M2M services to a variety of customers across severalindustryverticals, all of which will now be gradually migrated to the EricssonDeviceConnection Platform. He says: "This strategic development will allowus tostrengthen our M2M offerings to our growing customer base, and it willready ourcustomers for new business strategies that rely on a broad spectrum ofdevicesas data services become more mature in Malaysia. This new platform willenableDiGi to offer the highest level of reliable and flexible M2Mconnectivityservices to our enterprise customers."

Todd Ashton, President of Ericsson Malaysia and Sri Lanka, says: "AsDiGi's M2Mpartner, we will support its strategy of growing to become one ofMalaysia'sleading operators in the M2M-services arena. This partnership is in linewithEricsson's vision of the Networked Society where any device that benefitsfrom aconnection is connected, making people's lives and businesses better andmoreefficient. We expect that there will be more than 50 billion devicesconnectedaround the world by 2020, mainly using M2M connectivity.

"Enterprises often have to address multiple challenges that hinder themfromlaunching services using connected devices. Partnering with Ericssonremovesthose barriers, so an M2M business can scale up quickly."

Ericsson is already providing its M2M solution to leading operatorsaround theworld including 3UK, TeliaSonera, MegaFon, Swisscom and XL Axiata.

NOTES TO EDITORS

About Ericsson Device Connection Platform

A managed connectivity platform, the Ericsson Device Connection Platform isaservice allowing mobile operators and MVNOs to provide wholesale M2Mconnectivity to enterprises. It enables operators to address new revenuestreamsfrom a vast variety of devices while simplifying the process and reducingthecost of connecting them - benefiting from economies of scale. The platformprovides access to key functionalities including subscription and devicemanagement, and operator and enterprise self-service portals.

About DiGi

DiGi provides mobile voice and internet services. It is committed todrivingMalaysia's growth by building a mobile internet environment that enablestrueconnectivity, creates socio-economic development, and helps businessesgrow.DiGi continues to be a game-changer for the Malaysian telecommunicationsindustry, with a solid history of product and service innovation, and is aleader in driving progressive and responsible business practices. Listed onBursa Malaysia, it is part of global telecommunications provider TelenorGroup.For more information about DiGi, please visit www.digi.com.my.

About Ericsson

Download high-resolution photos and broadcast-quality video atwww.ericsson.com/press

Ericsson is a world-leading provider of communications technology andservices.We are enabling the Networked Society with efficient real-time solutionsthatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Today40 percent of the world's mobile traffic goes through Ericsson networks andwesupport customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion).Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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New platform streamlines M2M for Malaysia's DiGi :http://hugin.info/1061/R/1705378/564136.pdf

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Source: Ericsson via Thomson Reuters ONE

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