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The NCAA(R) and PrimeSport Announce Launch of the Official NCAA Ticket Exchange(TM) for 2014 NCAA Men's Final Four(R)


December 17, 2013 - ATLANTA, GA

PrimeSport, the Official Ticket & Hospitality Provider of the NCAA, today announced the launch of the Official NCAA Ticket Exchange for the 2014 NCAA Division I Men's Final Four.

The Official NCAA Ticket Exchange allows college basketball fans to buy and sell tickets online for the 2014 NCAA Division I Men's Final Four in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games or find their team eliminated prior to the final round of the championship, have a place to safely sell their tickets. Buyers can be assured that the tickets are authentic and guaranteed, even if the game is sold out.

"Our priority is always to ensure our fans have the best experience possible as they root for their favorite college basketball team," said Josh Logan, director of ticketing at the NCAA. "Over the years, our partnership with PrimeSport has provided our fans with a safe, dependable and fully authorized method for securing tickets and hospitality packages for the NCAA Men's Final Four.

PrimeSport also manages The NCAA Experience® program that offers official ticket packages for the 2014 NCAA Men's Final Four. Ticket packages can include official pre-game VIP hospitality which features upscale food presentations, open premium bar, live entertainment, a chance to rub elbows with legendary coaches and players and much more. As fans look to secure a spot to watch their team compete, PrimeSport is the only place where you can get guaranteed seat locations, official pre-game VIP hospitality and the assurance of buying directly from the NCAA's only approved ticket and hospitality package provider.

"We are looking forward to another great year of college basketball concluding in what is sure to be an amazing Men's Final Four in North Texas," said Sam Soni, president and CEO of PrimeSport. "Through our relationship with the NCAA, we are thrilled that we can provide college basketball fans with an official source to purchase tickets and VIP hospitality packages from the first tip-off, all the way through the last basket of the NCAA Men's Basketball Championship."

For further information and to purchase tickets for the 2014 NCAA Men's Final Four, please visit NCAA.com/Exchange.

About PrimeSport
PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships®, including the Men's Final Four, Division I Men's Basketball preliminary rounds, Men's College World Series®, Division I Wrestling Championships, Women's College World Series®, Women's Final Four®, Division I Women's Volleyball Championship and Men's Frozen Four®, fifteen NFL teams, Rose Bowl, BCS National Championship, Sugar Bowl, Alamo Bowl, Orange Bowl, Liberty Bowl, Capital One Bowl, Russell Athletic Bowl, Holiday Bowl, San Diego County Credit Union Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff Game, State Farm Champions Classic, Jimmy V Classic, Wrangler National Finals Rodeo, ACC Football Championship, ACC Men's Basketball Tournament, Feld Motor Sports, more than forty major NCAA Division I universities, eighteen NASCAR speedways and more. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 800/591-9198.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit NCAA.org and NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

NCAA, NCAA Championships, Final Four, Frozen Four, Men's College World Series, NCAA Ticket Exchange, The NCAA Experience, Women's College World Series and Women's Final Four are trademarks owned or licensed by the National Collegiate Athletic Association. All other marks are property of their respective holders.

Media Contacts:

PrimeSport
Daniel Almond
(205) 394-2575
Email Contact

PrimeSport
John Swidzinski
(310) 426-9900
Email Contact

NCAA
Gail Dent
Email Contact
317/917-6117

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