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Men Around the Nation Get Their Razors Ready to Shave the Date on Movember 1


October 16, 2013 - LOS ANGELES, CA

The start of moustache season is upon us and Movember is calling on all men and women to "Shave the Date: Movember 1." Movember participants are hosting local events across the US on Movember 1 to kick off the moustache movement to change the face of men's health.

As the official rules of Movember state, all Mo Bros (male participants), once registered, must begin clean-shaven on the 1st of Movember and grow just a moustache (no beards, no goatees) for the 30 days of November. Shave the Date: Movember 1 is the kick-off event for Mo Bros and Mo Sistas (female participants) to start the month off right in support of Movember, the global men's health charity that raises awareness and funds for men's health through the power of the moustache.

Participation is really simple -- men and women register at Movember.com to grow or support the Mo. Once registered, Movember participants recruit friends, family and colleagues to donate to their Mo-growing efforts. In 2012, Movember US saw more than 209,000 Americans growing and supporting the Mo, raising $21 million for men's health to combat prostate and testicular cancer.

"The Movember 1 2013 shave down is a symbolic rite of passage for Mo Bros to officially join Generation Moustache and celebrate Movember's 10th annual campaign," said Mark Hedstrom, US Country Director for Movember. "Shave the Date: Movember 1 encourages all registered participants to unite and get ready to grow or support the Mo for the 30 days of November."

Movember has added three new initiatives in 2013 to help raise awareness and funds for men's health: MOVE, Movember Rated Barbers and the Movember Collection.

  • MOVE is a new global initiative designed to encourage Mo Bros and Mo Sistas to get moving during the month of Movember for the purpose of becoming more engaged in their own health and well-being. In 2013, more deaths will be attributed to inactivity (5.3 million) than smoking (5 million) and by the end of this decade, most Americans will exert only slightly more energy per week than if they slept 24 hours*. MOVE can be anything active, from walking a 5k to trying yoga, to a day of surfing and everything in between. To get MOVING this Movember, simply sign up on Movember.com to host a MOVE event and receive a free MOVE kit or attend a MOVE event found on Movember's events page.
  • Mo Rated Barbers is a global network showcasing the best in class barbershops from around the world dedicated to fine grooming, fine moustaches and to changing the face of men's health. These barbers are a respected part of the community and cater to the modern gentleman by offering Mo Bros special deals throughout the month of Movember. Find local Movember Rated Barbers at Movember.com.
  • The new Movember Collection includes a range of limited edition merchandise created by Movember's very own creative design team, for sale to the Mo community via Movember.com. Merchandise includes, hats, t-shirts and shave bags. 100% of the proceeds from the Movember Collection benefit the Movember Foundation.

To date, Movember has funded over 570 programs in the areas of education and awareness, living with and beyond cancer, and research. Details about Movember funded programs can be found in the Program Index.

Shave the Date: Movember 1, participants are encouraged to use hashtag #Movember and #ShavetheDate when sharing shave down event updates and photos on Facebook, Twitter, Instagram (@Movember) and other social media. Registered participants can create their own Shave the Date events and, while supplies last, get a free party pack to start the month off in Gen Mo style. Go to the events page at Movember.com for local Shave the Date parties.

For more information, please visit www.movember.com.

*Source: ©Nike, Inc. (2012) DESIGNED TO MOVE: A Physical Activity Action Agenda™; http://www.designedtomove.org/downloads/Designed_To_Move_Full_Report.pdf

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising vital awareness and funds for men's health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men's health. Since 2003, three million participants have raised over $446MM for the cause, funding more than 570 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.

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Contacts:

Abbie Rumery
Movember
1 310 450 3331
abbie@movember.com


Alex Roberts
Edelman PR
1 312 240 3304 (office)
1 312 933 5144 (cell)
alex.roberts@edelman.com


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