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Lubrizol Personal and Home Care at CITE Japan 2013 Launches Carbopol® Ultrez 30 for Next Generation Skin Care Formulations

May 13, 2013 -

Yokohama, JAPAN, May 13, 2013 - Following a successful global launch at In-Cosmetics Paris in April 2013, Lubrizol brings the latest addition to its industry-leading portfolio of rheology modifiers - Carbopol® Ultrez 30 polymer - to the 6th Cosmetic Ingredients & Technology Exhibition (CITE) Japan at the Pacifico Yokohama, May 15-17, 2013.

""We are very excited about our new Carbopol Ultrez 30 polymer, a high performance skin care solution for a broad pH range,"" says Arul Mathew, business director, Personal and Home Care for Asia Pacific. ""Our Carbopol® polymer range of products has a long history of providing our customers with solutions for formulating increasingly intricate formulations. We are confident that the new Carbopol Ultrez 30 polymer, along with the other new products in our offering, will bolster our commitment to helping our customers formulate with confidence(TM).""
Other new product offerings that Lubrizol will be showcasing at CITE Japan include the new Novemer(TM) EC-2 polymer, Schercemol(TM) CATC ester and Glucamate(TM) VLT thickener.
Visitors to CITE Japan may find out more about Lubrizol's latest innovations and product offerings at our booth and at any of our presentations at the exhibition:
·         Naturally Derived Surfactant Thickening For Mild Cleansing Systems / A Heavy Ester with the Sensory Properties of a Light Ester Kazuo Fujioka, Account Manager for Japan, May 15 1135-1205, Exhibitor Technology Forum
·         A Combination Solution of Sensomer(TM) and Merquat(TM) Conditioning Polymers in a  Shampoo Formula with High Conditioning Effect Toshio Horikoshi, Technical Marketing Manager for Japan & Korea, May 16 1415-1445, Exhibitor Technology Forum
·         Introduction of Carbopol Ultrez 30 Polymer, a Next Generation Carbomer Toshio Horikoshi, Technical Marketing Manager for Japan & Korea, May 17 1015-1045, Exhibitor Technology Forum

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.  Revenues for 2012 were $6.1 billion.  For more information, visit
All trademarks owned by The Lubrizol Corporation.
Media Contact
Amy Dolzine
The Lubrizol Corporation
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