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InsideView Announces Native Integration With SugarCRM 7(TM)

April 9, 2013 - SAN FRANCISCO, CA

InsideView, the customer intelligence leader, today announced it has extended its partnership with SugarCRM whereby Sugar will integrate InsideView real-time, prospect and customer intelligence inside SugarCRM 7™, the newest product from the CRM leader. InsideView aggregates company and contact data, relevant business and social insights, and business connections to help marketing and sales professionals dramatically increase conversions and revenue. Through the integration, users of SugarCRM will be able to see InsideView intelligence, which is delivered automatically inside each account and contact record.

"SugarCRM users rely on InsideView for customer and prospect intelligence that is delivered within the CRM workflow," said Clint Oram, CTO of SugarCRM. "By adding real-time information about the size, industry, geography, social buzz, news, and financial data within each record, SugarCRM users are able to dramatically reduce pre-call research time, improve lead and pipeline conversion rates, therefore increasing revenue."

Over the years, customers and prospects have grown wary of marketing messages and sales calls. In response, socially-powered customer intelligence has quickly become a necessity to help companies tailor their messaging and value prop to their targets' needs and build longstanding, trusted relationships. InsideView enables SugarCRM customers to:

  • Find, enrich and qualify leads, to quickly route them to a salesperson while they're hot
  • Engage with prospects over relevant business matters, identify and mitigate risk within opportunities and existing accounts
  • Leverage detailed company information, news, trigger events, and social insights
  • Discover key contact connections between their team and decision makers within target accounts, without exposing their relationship assets to the outside
  • Decrease research time, reduce cost/opportunity, and increase win rates

"Businesses of all sizes are honing their competitive edge by embracing customer intelligence to understand their prospects and customers in new and useful ways," said Umberto Milletti, CEO of InsideView. "By natively integrating InsideView with SugarCRM 7.0, our joint customers are better armed to drive performance across their entire customer-facing organization, enabled with the best company and contact intelligence on prospects, customers, partners, and suppliers."

InsideView will be available with SugarCRM 7, due out later this year.

Meet InsideView at SugarCon 2013

InsideView executives are showcasing the power of customer intelligence in action at Booth # 310 during SugarCon. Nirav Bisarya, InsideView Channel Manager, is taking part in a panel session Tuesday, April 9 from 1:45 p.m. - 2:20 p.m. titled Tips for Optimizing Every Customer Engagement. The panel includes executives from key members of the SugarCRM ecosystem and will focus on best practices for making the most out of the data available in the social web, gaining intelligence from millions of data sources, and leveraging email-integration to boost productivity.

Additional Resources:

  • Read customer case studies to learn why more than 300,000 professionals choose InsideView to propel their sales productivity.
  • Follow @InsideView on twitter or the InsideView Blog to learn more about the latest trends in social business.

About InsideView

InsideView provides the customer intelligence and data that drives marketing, sales and account managers to win. We help you find better prospects, get in more doors, win more deals and keep more customers, fueling much stronger revenue growth. Our customer intelligence solutions provide the business insights, people insights and connections to make every prospect and customer conversation more valuable to them and more successful for you. InsideView® is used by more than 300,000 sales and marketing professionals, and over 2,000 market-leading companies including Adobe, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. For more information, visit

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Kelli Tejada
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