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IAG's SoFit Continues Collaboration With Life Fitness and Augie's Quest, Displays at FIBO in Germany

April 11, 2013 - TORONTO, ONTARIO

InterAmerican Gaming Inc. ("IAG" or the "Company") (PINKSHEETS: IAGM) is pleased to announce the continued alliance with Life Fitness. The Company's operating subsidiary, SoFit Mobile Inc. ("SoFit") has developed a new social gaming platform for the health and fitness industry.

After the February 19, 2013 announcement of SoFit's collaboration with Life Fitness, a leader in the integration of fitness and technology, members of the SoFit team attended the International Health, Racquet & Sportsclub Association ("IHRSA") trade show in Las Vegas in March of 2013. SoFit demonstrated the soon-to-be live integration with Life Fitness cardio machines, where trade show goers interacted with the Augie's Quest to Cure ALS Challenge using the exclusively previewed user interface for Version 2.0. With participants adding miles on a dedicated treadmill, a total donation of $3,972 was raised in 7 hours for the Augie's Quest Challenge.

Following the success of the IHRSA trade show, SoFit was invited to further demonstrate its application with Life Fitness at the Leading International Trade Show for Fitness, Wellness & Health ("FIBO") in Germany, from April 11th to 14th, 2013. Offering the world's best overview of the market, FIBO brings together more than 600 companies from over 35 countries to display innovations & trends for fitness centers, wellness facilities, doctor practices, physiotherapy practices, and more. This show will garner exposure for SoFit to the European market, and during the show users will continue to log miles on the Augie's Quest to Cure ALS Challenge to work towards our goal of a $10,000 combined donation with Life Fitness to Augie's Quest.

"As the first fitness equipment manufacturer to open its platform to outside developers, Life Fitness is very excited to be working with SoFit on this integration," says Anthony Morelli, Technology Product Manager for Life Fitness. "The SoFit app demonstrations and Augie's Quest Challenge drew significant attention from the global industry audience at IHRSA and we anticipate further excitement from the international community at FIBO."

Mr. Marc Askenasi, President & CEO of IAG, stated:

"Collaborating with Life Fitness has been an absolute pleasure. Combining SoFit's rewards, charitable offerings and gamification elements with the quality, diversity and distribution of Life Fitness' cardio machines, consumers are offered a rich and rewarding workout experience."

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

SoFit is a social gaming company that has developed software to empower individuals to track, train and compete through its SoFit platform. Registered users can earn virtual rewards, such as trophies and medals, as well as real-life rewards, such as location-based coupons and special offers.

IAG's first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from

The SoFit team is preparing for the scheduled public release of Version 2.0 for Spring/Summer 2013.

For more information and to stay engaged with SoFit 'follow' us on Twitter @sofitmobile and 'like' us on Facebook @

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Augie's Quest

Fitness pioneer Augie Nieto started Augie's Quest ( in conjunction with MDA's ALS (amyotrophic lateral sclerosis) Division. Nieto is co-founder and former president of Life Fitness of Chicago, and chairman of Octane Fitness. Nieto received a diagnosis of ALS in March 2005.

Augie's Quest raises money primarily through a variety of special events, including: BASH for Augie's Quest; Tradition of Hope in Los Angeles; Big Canyon Golf in Newport Beach, Calif.; ClubCorp Charity Classic at golf clubs nationwide; and Clubs for the Quest, a program that allows various fitness clubs across the country to engage their members in fundraising programs and events to benefit MDA's Augie's Quest.

About MDA

MDA (The Muscular Dystrophy Association) ( is the world's leading nongovernmental provider of ALS services and funder of ALS research. Over the years, MDA has led the fight against ALS, investing more than $290 million in its ALS research, services and information programs. People with ALS can be seen at 200 MDA clinics across the country, including 41 MDA/ALS centers. The Association's research, health care services, advocacy and education programs provide help and hope to more than 1 million Americans affected by more than 40 other progressive neuromuscular diseases.

For the latest research news and information about ALS and the other diseases in MDA's program, visit and follow MDA on Facebook ( and Twitter (@MDAnews).

Forward-looking Statements

Note: This press release contains "forward looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management's views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management's ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company's ability to retain key management and employees; intense competition and the company's ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.'s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.'s SEC filings.

This release does not constitute an offer for sale of securities.

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