Grouper and TiVo Partner to Put TV and Movies Front and Center of the Social Scene
August 19, 2013 - SAN JOSE, CA
TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services and the creator of digital video recorders (DVRs), and Grouper, a technology-based social club, announced today a partnership that will integrate TV and movie themes into the novel Grouper experience. The partnership, rolling out in late August, will create integrated brand experiences in select markets by offering TV trivia during Grouper gatherings, themed parties and photo challenges.
"We look forward to working together with a brand that shares our passion for bringing people together, and we are excited for how this will improve the experience for our members," said Michael Waxman, Grouper Founder & CEO. "When people meet for the first time, TV and movies are often times the ultimate ice-breaker conversation. This partnership will facilitate our goal of bringing people closer together by injecting pop culture into the mix."
Without a doubt, Grouper and TiVo share a lot in common. They both shattered the traditional rules of their industries: TiVo invented the DVR and in the process reinvented the way we consume television and changed an industry forever; and Grouper improved on traditional ways people meet by organizing meet-ups between two groups of friends, rewriting the cultural rule book and re-defining friendship and love. In addition, both brands are focused on bringing people together, with Grouper's mission to end loneliness by uniting people offline, and TiVo's by providing the ultimate television experience and giving consumers all video content, anywhere, anytime.
"We're ecstatic to partner with an innovative, emerging brand with a young, connected demographic that understands and seeks what TiVo delivers -- a television experience that brings together the best of all television -- streaming apps and cable TV -- anywhere, anytime and on any device," said Doug Bieter, TiVo's VP for Consumer Sales and Marketing. "Grouper's passion for creating a personalized, fun experience for their customers captures the essence of what we do for lovers of TV. We look forward to seamlessly supporting the Grouper experience with TiVo technology in a variety of capacities."
TiVo and Grouper expect to announce additional brand integrations in the coming months, leveraging TiVo's innovative entertainment experience into Grouper's renowned social events. Check out www.tivogrouper.com for further updates.
About Grouper, Inc.
Grouper is a technology-based social club based in New York that pairs up groups of friends for drinks. Founded in the summer of 2011 by Michael Waxman and now in 25 major cities across the US, the company organizes offline social experiences, called Groupers, for two groups of friends based on information pulled from their Facebook profiles and preferences they submit. Named one of Time Magazine's "10 NYC Startups to Watch for 2013", the company has organized thousands of Groupers across the country, and members have shared hundreds of thousands of drinks. Sign up for membership here: www.joingrouper.com
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.TiVo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry. More information at: www.TiVo.com.
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This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, effective brand management and our expectations regarding future growth in subscriptions due to successful marketing strategies. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2013, Quarterly Reports on Form 10-Q for the quarter ended April 30, 2013, and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.