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GAF Announces Webisode Winner for "Share What You Treasure" Social Media App Contest


May 15, 2013 - Wayne, NJ

GAF, North America's largest roofing manufacturer, is excited to announce the latest winner of its "Share What You Treasure" promotion. The new Facebook app features documentary videos created exclusively for GAF by critically acclaimed photographer and filmmaker James Minchin III, which show families and what they treasure most under their roofs. GAF roof owners are invited to share what is protected under their GAF roof to potentially be selected to star in the next webisode.

GAF's most recent winner to be featured in the latest video is Dr. Dale Rice, DVM, a GAF roof owner and second-career veterinarian in Elizabeth, Colorado. "The most important thing under my roof is my home," explains Dr. Rice, a GAF app user whose GAF roof was featured in the latest webisode created by Minchin. "My home is not just my house; it's my family, kids, grandkids, dogs, cats, veterinary practice. It's everything around me."

Since its launch on February 14th, GAF's app has had over 8,000 visits with 1,149 visits solely through a mobile device. Users are invited to share photos or links to what they treasure under their roofs and are entered to win weekly $100 Home Depot gift cards and a $2500 grand prize shopping spree. Those users who have a GAF roof are invited to enter to be part of the next online webisode shot by Minchin, who has worked with Miranda Lambert, Miley Cyrus, and Adam Levine. Users can also view others' collections and engage through "like" buttons and comments.

"At GAF we are aiming to change the way people think about their roofs. It's not just a functional piece of the home that keeps out weather and the elements; it's also a trusted structure that protects everything people value inside their homes. This new app allows us to do just that, and to connect with homeowners on what they value and treasure most," said Alyssa Hall, marketing communications manager at GAF. "The weekly contest allows us to give back to our users, as we may all need a little helping hand with home improvements."

GAF understands a roof protects more than a house -- it protects the treasures people hold dear to their hearts. This new online community is open for all to join and to share what they treasure most through videos and photos. Users will also have the chance to learn what matters most to Americans all over the country.

To learn more about GAF, visit www.gaf.com.

About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

For more information contact:
Alyssa Hall
Marketing Communications
973-628-3301
ahall@gaf.com

MarketWire

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