Euromonitor International Opens New Office in Brazil, One of the Largest Consumer Markets Worldwide
September 4, 2013 - Chicago, Illinois
Global Market Research company Euromonitor International announced today the opening of an office in Sao Paulo, Brazil, one of the world's largest and fastest growing consumer markets today.
The Brazilian economy is the largest in Latin America, accounting for more than one third of the region's GDP. The country is rich in natural resources and is a leading producer of sugar, ethanol, coffee, meat, soy bean and iron ore. In recent years, Brazil has established its position as one the world's leading emerging markets due to its diverse domestic market and growing international influence.
Euromonitor's Chairman, Robert Senior notes, "The office in Brazil extends our infrastructure into a market that is very important to our client base. Brazil has abundant opportunities but it is also a complex market. Many of the Brazilian firms are expanding beyond their borders as well and are becoming influential players on the international stage. Euromonitor already produces content to help make sense of the global market and a local team will only develop our capabilities beyond where they are currently."
Rapid growth in India and China altered the world economy in ways that directly benefitted commodity exporters such as Brazil. One of Brazil's key strengths is its large and fast-growing middle class which is helping drive the economy. Brazil's other competitive advantages are its abundant natural resources, large workforce, young population and low labour costs to help maintain its place in the world economy in the coming years.
According to Brazil's Research Manager, Marcel Motta, "Brazil is the third largest market worldwide in consumer industries such as beauty and personal care and pet care and it occupies fourth place as largest market for consumer appliances, consumer electronics, home care, packaged food and soft drinks,."
Euromonitor International's new office provides a stronger base to conduct local research tools and the opportunity to be closer to the market and consumers in Brazil.
To see 10 Key Facts about Brazil's Economy please click here: http://blog.euromonitor.com/2013/08/10-key-facts-about-brazils-economy.html
To read the article "Why Brazil deserves its place in the BRICs" please click here: http://blog.euromonitor.com/2013/09/why-brazil-deserves-its-place-in-the-brics-1.html
About Euromonitor International
Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
This office is Euromonitor's second Latin American operation, following the opening in Santiago, Chile in 2009. Sao Paulo will bring the number of Euromonitor's offices worldwide to 12, including company headquarters in London and regional offices in Chicago, Santiago, Shanghai, Singapore, Dubai, Sydney, Tokyo, Vilnius, Cape Town and Bangalore.
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