Ericsson: Eyes on enabling growth at Mobile World Congress 2013
February 25, 2013 - Stockholm, Sweden
* New solutions for Networked Society focus on superior network qualityand performance, improved end-customer experience, and operationalexcellence
* Vestberg predicts growing subscriptions for LTE; smartphone shipmentsto exceed 50%; and mobile internet users will exceed fixed internet users
* Announced partnership with SAP to bring cloud-based machine-to-machine solutions via operators to huge mobile enterprise market
At Mobile World Congress 2013, held in Barcelona February 25-28, Ericsson(NASDAQ: ERIC) presents a full picture of new products, services andsolutionsto support its customers in network evolution, process transformation andinnovation and capturing growth opportunities.
During its annual press conference at Mobile World Congress, President andCEOHans Vestberg said: "Our heritage has been to lead the industry through itstechnology and business transformations. Our journey has taken us withcustomersfrom fixed to mobile, then bringing services, and now extending to processtransformation across other industries."
A new partnership with enterprise software powerhouse SAP was announced.The twocompanies will jointly market and sell cloud-based, machine-to-machine(M2M)solutions and services to enterprises via operators around the globe. Thesolutions will be based on a combined software-as-a-service (SaaS) offeringfromEricsson and SAP within M2M.
Better connectivity and consumer demands are together driving continuousinnovation in the industry. Vestberg identified main trends for 2013 thatadd upto more possibilities everywhere with increased intelligence in devices,alongwith the drive to transform networks, processes, and OSS and BSS systems.At thefoundation is a continued desire from consumers for superior networkquality andperformance.
"By the end of 2013, more than 50% of phone shipments will be smartphones,driven by more affordable models," predicted Vestberg, noting that usersappreciate having apps and data seamlessly available on multiple devices.Thecross-communication between machines, people, and content is changing theway weas humans behave, and the way service providers do business. Vestbergforeseesthat the industry will see more pricing models - tiered, shared, andbundled, aswell as further expansion into digital services to find new revenues.
"As we have the internet in our pockets, our virtual and real worlds arecomingtogether. Online interaction enriches our living, working and entertainmentandbreaks down barriers of time and place. By the end of 2013, there will bemoremobile internet users than fixed internet users," he said, adding anotherprediction that 2013 will be the year LTE subscriptions exceed 100 million.
With its high speed and capacity, an LTE network can enable delivery ofhigh-quality content, especially video, without buffering. The launch ofLTEBroadcast is Ericsson's new offering for operators and their media partnerstocapture new revenues, by providing premium services with guaranteed qualityandcost-efficient delivery over LTE. Vestberg announced during the pressconferencethat Verizon Wireless and Telstra are already signed on with the solution.
By the end of Q4 2012, Ericsson had supplied more than 60 live commercialLTEnetworks on all continents. About 50% of all smartphone traffic on LTE runsthrough Ericsson networks.
An additional proof point of LTE leadership is that Ericsson is supportingTelefónica's live demonstrations in Barcelona of several complextechnologiesand behaviors: 4G handover to Wi-Fi, voice over LTE (VoLTE), andintegrationacross several vendors and technology standards. "This really proves ourcommitment to our customer, where Telefónica is one of the world'slargestoperators with a strategy to meet the growing demands of theirsubscribers,"commented Vestberg.
Vestberg continued: "Thanks to daily work that our customers entrust uswitharound the world, we continue to evolve our combined offerings. All ourfocus ison providing the right technology, services and solutions to our customerssothat we together can shape the Networked Society."
During Mobile World Congress 2013 in Barcelona, Ericsson showcases itscombinedtechnology and services leadership for the Information and CommunicationsTechnology industry. Ericsson's solutions deliver superior networkperformancein the field, enable complete customer experience management, simplify andautomate operations workflows thereby leading to operational excellence.
Highlights of the MWC 2013 launches include Ericsson Cloud System, AIR32,Ericsson Key Event Experience, Mobile Order Management, Experience-CentricManaged Services, Operator CDN, and Device and Application VerificationService.A full summary of the demos can be found here.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video atwww.ericsson.com/press
Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.
Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.
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