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Elemica's New Brand Identity Supports Supply Chain Operating Network Vision


May 13, 2013 - Exton, PA

Elemica, the leading Supply Chain Operating Network provider for the process industries, today officially launched its new brand identity, inclusive of a completely new corporate logo, leading edge social user interface design, simplified website, and a modern and more vivid corporate color palette. Today's brand identity introduction celebrates last week's successful launch of Elemica's entirely new supply chain network platform that delivers to clients robust B2B social collaboration, quick mass on-boarding campaign execution, and real-time actionable information. The change in brand identity also represents a significant leap forward in Elemica's overall vision, look, and message.

"Our customers are at the center of everything we do," said Ed Rusch, Corporate Director of Marketing at Elemica. "When we 'built from the ground up' our next generation QuickLink Network platform, we utilized the latest technologies to bring unmatched capabilities into the market. Elemica decided to celebrate by reimagining every aspect of our brand identity. Our new leading edge look highlights Elemica's vision to give people total control over their global supply chains, and it also exemplifies our truly innovative solutions and expansive global resources."

The heart of the new Elemica brand identity can be found in the redesigned corporate logo. The logotype is modern and powerful, underscoring Elemica's strength as a supply chain technology leader for the process industries. The logo symbol exudes a commerce network. Its design foundation is sharing across a network with Elemica as the key enabler at the center of business collaboration. Elemica also moved to a more vivid color palette indicative of the vibrancy and rapid change occurring within the company, their clients, and the extended global markets. The evolution of the brand presentation is viewable on Elemica's newly launched website: http://www.elemica.com/iBrochure/.

The new brand identity theme of 'sharing across a network' is demonstrated in Elemica's next generation QuickLink Network platform. It captures transaction data across an entire network of trading partners and enables a critical mass of actionable business information in real-time. This allows trading partners on the network to collectively sense and properly respond to supply and demand changes in the market. Elemica's built-in B2B social collaboration gives clients the ability to discover and create new or more robust business relationships faster. In addition to being an efficient method for broad collaboration, social also provides clients with the ability to more quickly analyze the marketplace and better assess partner performance.

About Elemica

Elemica's Supply Chain Operating Network is designed to give clients greater control over their global supply chains. Capturing transaction data, across all trading partners, and translating it into actionable information is key to driving value out of the supply chain. By combining powerful SmartLink business process applications with a robust QuickLink Network, Elemica solutions improve operational efficiency, lower costs, and decrease working capital. Founded in 2000, Elemica today processes nearly $200B in annual transactions across more than 5,000 process industry trading partners. Elemica's global operations are headquartered outside Philadelphia and include offices in Amsterdam, Atlanta, Frankfurt, London, Seoul, Singapore, and Tokyo. Clients include BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Rhodia, Shell, Sumitomo Chemical, and Yokohama. For more information, visit www.elemica.com.

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