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CorraTech Becomes Corra, Embraces New Brand Identity


April 9, 2013 - LAS VEGAS, NV

To kick off its second decade in business, CorraTech, a leading provider of e-commerce and mobile-commerce solutions, today unveiled a new brand identity that embodies the quality and excellence that have become the hallmark of the company's first 10 years of operations. CorraTech will henceforth be known simply as Corra, and will represent itself graphically with a more simplified and crisp logo. Both changes represent the superior service and advanced capabilities that Corra brings to every facet of its work on behalf of online and multi-channel merchants looking to grow large e-commerce businesses.

"We place a high premium on quality," said Ron Bongo, CEO of Corra. "We want our brand to convey the passion, precision and performance that sets us apart from other e-commerce agencies and systems integrators." Long known as a firm with deep technology expertise, shortening its name allows Corra to bring to the fore the additional strengths that characterize its full-service approach including design, strategy and support. "Ironically, a shorter name actually allows us to better convey the ways in which our business has grown and matured over the past 10 years," Bongo continued.

Just as merchants of growing e-commerce businesses must deliver a superior customer experience to their online shoppers, those same merchants shouldn't have to settle for anything less when they are working with an e-commerce agency. "We feel our new name and logo convey, at a glance, the sense of excellence and high-end service that our customers have come to expect from us as we help them to deliver the great experience their own customers demand of them," said Bongo.

Corra will be rolling out its new brand in phases, beginning with a new look at its booth at the Magento Imagine Worldwide Conference this week in Las Vegas, Nevada. The company has also launched a completely redesigned website at www.gocorra.com. It features the same cutting edge design and technology work that the company brings to its own clients' e-commerce projects.

About Corra
Corra is a New York- and Los Angeles-based Magento Gold Solutions Partner that provides design, development, strategy and support for multi-channel commerce. Visit their website at www.gocorra.com

Media Contact:
Steve Wanczyk
Braithwaite Communications
215-564-3200 x 114
swanczyk@gobraithwaite.com

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