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CES Media Alert: Liquipel, Pharrell Williams Announce Partnership


January 9, 2013 - LAS VEGAS, NV


WHAT:
Liquipel LLC (http://www.liquipel.com/), the industry leader in Watersafe™ technology, and entrepreneur Pharrell Williams, in conjunction with William Morris Endeavor (WME), will announce a partnership to cross-promote each other's brands and lines of business. Details of the partnership will be formally announced at 2 p.m., Jan. 9, at Liquipel's booth, No. 25936 South Hall, at the International Consumer Electronics Show (CES) in Las Vegas, Nev.

WHEN:
2 p.m. Pacific, Wednesday, Jan. 9

WHERE:
Booth No. 25936, South Hall, Las Vegas Convention Center, International Consumer Electronics Show (CES), Las Vegas, NV.

MEDIA:
All interested, credentialed media are invited to attend. For more information, email Martin Stein, martin@socialradius.com.

ABOUT:
Grammy award winning singer/songwriter/producer Pharrell Williams has made history for
being one of the most successful and prolific artists to emerge during the last decade. As half of the beat-making duo, The Neptunes, with Chad Hugo and the alternative rock trio, N.E.R.D., with Chad and childhood friend Shae Haley, Pharrell has helped A-list pop stars sell millions of albums and even earned Grammy awards for the likes of Justin Timberlake, Nelly and Usher.

William's unique style and creative aesthetic has been a force in several successful businesses outside the world of music. These include founding the popular clothing brands, Billionaire Boys Club and ICE CREAM, as well as designing limited edition jewelry and accessories for Louis Vuitton. Williams recently published his best-selling book, Pharrell: Places and Spaces I've Been, with Rizzoli in October 2012.

Liquipel LLC is the sole owner and licensor of Liquipel (http://www.liquipel.com/), an award-winning process that uses nanotechnology to make smartphones and other devices Watersafe™ from accidental exposure to water and other liquids. Since its debut at the Consumer Electronics Show 2012, it has won an Edison Award, a Fierce Wireless Fierce 15 Award, was named by Popular Science the Grand Award Winner in the Gadgets Category in the magazine's "Best of What's New" issue, and has also been included in Entrepreneur Magazine's "100 Brilliant Companies" list. By merging the latest in nanotechnology and consumer products, Liquipel creates a no limits lifestyle free from boundaries.

MarketWire

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