Home » Business News » 2013 » May » May 29, 2013

Blogging Expert Zac Johnson Joins the Advisory Board

May 29, 2013 - NEW YORK, NY

Industry-leading online reputation management firm has long been known as a company with a deep bench -- including not only its staff of top-tier reputation defense professionals, but also the numerous luminaries that make up its Board of Advisors. Following up on last month's announcement of former Florida Speaker of the House, Dean Cannon the company has announced the addition of another prestigious name to that list. Groundbreaking online marketing professional Zac Johnson has been recruited to serve on Reputation Changer's Board of Advisors, helping to shape the company's vision for increased technological development.

In a new statement to the press, Reputation Changer president Michael Zammuto says bringing Johnson on board satisfies a critically strategic need. "Our vision is for Reputation Changer's Board of Advisors to bring together the absolute thought leaders from online reputation management, marketing, politics, technology, public relations, media and other fields, and to leverage their diverse experience and skills to take this industry in totally new directions," he says. "Zac Johnson is someone whose name has long been known to us, and whose work has long been influential to our staff. As such, we are proud to welcome him into this role with our company."

Johnson has been a major name in online marketing for more than 15 years, and is known for the development of powerful blogging and social media strategies; he has penned a book on the subject, and owns and operates some of the online marketing industry's most-visited social media and blog properties. He has long advocated for online reputation management.

He says his high esteem for online reputation management grows out of his own experiences as an online marketing professional. "The Internet has changed a great deal in 15 years, and if opportunities are as abundant as ever, challenges and dangers become more prevalent by the day," he says. "Today's online marketers face the constant risk of online defamation. It is more important than ever for marketing professionals -- and all professionals -- to be careful and proactive in how they are portraying themselves online. Reputation Changer offers the tools necessary for this."

Zammuto goes on to note that Johnson's prowess with social media, blogging, and content marketing all dovetail with Reputation Changer's content-centric approach to ORM.

"We build brands by developing positive, compelling, and high-quality content -- not just content that presents the client in the best light possible, but also content that adds value to visitors," he explains. "So, it is fair to say that we are a very marketing-oriented company. Zac Johnson is someone who knows online marketing and content development better than anyone, and as such we are excited to see how his vision for the future of the web will influence our strategies and our operations."

Johnson agrees. "Reputation Changer thinks like marketers, which I like. They are unparalleled in its field for offering clients truly marketing-driven, content-fueled reputation management solutions," he says. Zammuto adds, "At the source of our competitive advantage comes from innovation. The Board will further accelerate the development of more and more game-changing online reputation management strategies, technologies, and solutions."

Reputation Changer, the foremost company in the ORM vertical, provides reputation monitoring and defense services to individuals and corporations alike.


Founded in 2009 by a team of online marketing pioneers, Reputation Changer has come to be celebrated as the foremost company of its kind. Peerless in the online reputation management field, Reputation Changer combines a marketing-oriented approach with proprietary technologies and best-in-class SEO strategies. Reputation Changer is led partly by a Board of Advisors, including political marketing veterans and online advertising pioneers. The company provides its services to Fortune 100 companies, small businesses, political figures, celebrities, and everyone in need of an improved or defended online reputation.


Comment on this story