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Birst Strengthens Commitment to Data Privacy


October 22, 2013 - SAN FRANCISCO, CA

Birst Inc., the leader in Cloud BI, today announced it has received the TRUSTed Cloud Data Privacy Certification and the TRUSTe Certified Privacy Seal, showcasing Birst's continued commitment and ongoing efforts to be compliant with strict data privacy requirements and regulations. Participation in the global TRUSTe program reinforces Birst's dedication to data privacy, and assures customers that Birst strictly adheres to privacy laws and regulations to ensure customer information is protected.

TRUSTe has certified that Birst meets the TRUSTed Cloud Data Privacy Certification standards which are consistent with the EU Safe Harbor Framework Principles. This certification verifies that Birst's data collection, use, and onward transfer practices comply with the U.S.-EU Safe Harbor Framework and enables Birst to self-certify their compliance with the U.S. Department of Commerce. TRUSTe, the most recognized Internet privacy seal program in the world, also granted Birst the TRUSTe Certified Privacy Seal. More specifically:

  • TRUSTed Cloud Data Privacy Certification: This certification for cloud service providers verifies that Birst complies with the principles of the U.S.-EU Safe Harbor Framework Principles when handling customer data. Birst's achievement of the TRUSTed Cloud Data Privacy Certification, which is awarded to Cloud, SaaS and other online service providers, signifies that Birst adheres to TRUSTe's high privacy standards of transparency and accountability when handling sensitive user data on behalf of its Cloud customers.
  • U.S. - EU Safe Harbor Framework: The U.S. Department of Commerce consulted with the European Commission to provide a framework to enable U.S. companies which receive personal data from the European Union to comply with the European Commission Directive on Data Protection. Helping both globally branded companies and Internet businesses that are targeting EU citizens through media and advertisements, the U.S. - EU Safe Harbor Framework ensures that companies are handling European citizens' data appropriately and in accordance with EU law.

"Customer concerns about the privacy surrounding the collection, storage and management of data in the Cloud are issues that Birst takes very seriously. As a SaaS-based organization, the level of protection we provide our customers and their data is paramount to our success," said Rick Spickelmier, CTO at Birst. "By participating in the TRUSTe program, Birst is not only reassuring current customers, but signifying to potential customers, both in the U.S. and in Europe, but also the rest of the world, that they can trust Birst to keep their data and personal information secure."

"Given abundant consumer privacy concerns, it's no surprise that 71% of consumers look for trust marks before doing business online," said Chris Babel, CEO at TRUSTe. "With the TRUSTe privacy seal, Birst sends a clear signal to its customers that it respects their personal information."

TRUSTe is the world's leader in data privacy management and has rigorous requirements for its TRUSTed Cloud Privacy Certification and EU Safe Harbor programs. To learn more about TRUSTe and its certification programs, please visit www.truste.com. To learn more about Birst's privacy policy, please visit http://www.birst.com/privacy-policy.

About Birst
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data -- all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why more than a thousand businesses rely on Birst for their analytic needs. Learn to think fast at www.birst.com and join the conversation @birstbi.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls -- along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please visit http://www.truste.com.

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