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Barfresh to Present at 25th Annual ROTH Conference in California


March 11, 2013 - DENVER, CO

Barfresh Food Group, Inc. (OTCQB: BRFH) ("Barfresh Food Group," "Barfresh" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, today announced that it will present at the upcoming 25th Annual ROTH Conference being held at the Ritz-Carlton, Laguna Niguel in California. Barfresh will present at 5 p.m. (PDT) on Monday, March 18. The Roth Conference is recognized as one of the nation's leading micro-cap and small cap growth equities conferences and brings together hundreds of microcap portfolio managers and analysts to hear from emerging growth companies in a variety of industries. Many of the companies that present before Roth Conferences have gone on to become major corporations with significant market caps.

"We are honored to introduce Barfresh to the attendees at the Roth Conference," said Riccardo Delle Coste, Chief Executive Officer of Barfresh. "We believe the timing of this conference is very opportune as Barfresh is at the cusp of significant revenue generation as we commence rollouts of our smoothie products to restaurant chains in the U.S." Barfresh has previously announced a number of agreements with major quick service restaurant chains as well as a major casino operation. These agreements are expected to begin to generate revenues for the company in the second half of 2013.

About Barfresh Food Group, Inc.

Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group, Inc. utilizes contract manufacturing facilities to complete the manufacturing of its "sealed pack of ingredients for an individual smoothie."

The Company sells ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. In the future it intends to target other segments of the food service industry as well as the retail consumer market, including grocery stores and other retail outlets.

Forward-Looking Statement Notice:

This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact:
Beverly Jedynak
Martin E. Janis & Company, Inc.
312-943-1123
bev@janispr.com

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