Artprice partners with Artron, China's leading art market information processor, in a now bipolar global Art Market
February 21, 2013 - Saint-romain Au Mont, France
Artprice's strategic alliancewith Artron represents an unprecedented move withan immediate impact on today's bipolar map of the global Art Market.Among themany synergies expected from this partnership, Artprice's exclusiveaccess topreviously unavailable key data concerning the Chinese art market willallow aneven truer vision of the global market and will give the two globalart-information majors full control over market data processing,marketdematerialization activities and an entire range of global art marketvaluechains.
According to Thierry Ehrmann, founder and CEO of Artprice, "thisunique andexclusive alliance with Artron will allow total mastery of an art marketthathas become bipolar (i.e. the West plus Asia)." Artron is the major globalplayerin China and Greater Asia. Artprice and Artron consider their alliance tohavebeen patiently constructed over the years via reciprocal diplomacyin theframework of a long-term strategy. Over the years, Artprice and Artronhavedeveloped a thorough understanding of China's leadership ambitions withrespectto the global art market.
Beyond the economic interests flowing from the parties' contractualobligations,this alliance will allow Artprice to distribute a fair and accuratepicture ofthe global art market in real time to its global clients, the mainnewsagencies, 6,300 publications worldwide and its 2.3 million members.
In historical terms, China was the world's leading artistic light-house formanycenturies. During the 19th and 20th centuries, its relative absencefrom theWest - while it developed its internal market - coincided with thedevelopmentin the West of the standards, both academic and economic, thatprevail intoday's global art market. However, this period of relative absence israpidlyclosing and China is once again keen to project its influence and culturearoundthe globe.
It is therefore entirely logical for Artron to ally itself with Artprice- theworld leader in art market information - in order to promote China'slegitimateart market supremacy through the statistical auction data prism thatArtpricehas imposed on the art market as world leader since 1987.
In exchange, Artron will open the door of "Greater China" to Artprice,allowingit to develop a very strong position for its various business activitiesin theregion alongside a powerful ally and leader in this vast territory.
The know-how of AMMA -Art Market Monitor of Artron- in processing andanalysingChina's market data and information will ultimately allow Artprice toanalyseand decipher the mechanisms of the global art market without any culturalbias.The same is true for Artron whose skills (catalogues, publications,Chinesemarket data flows and comprehensive databases on the Chinese artmarket) areperfectly complementary to Artprice's activities. Indeed, based ontheirrespective skills, the two firms will be able to enrich each other'sareas ofexpertise (databases, economic analyses, Standardised Marketplaces, artmarketeconometrics) and will consolidate their already vital roles in thegrowth anddevelopment of the global art market.
The dialogue initiated in the framework of the preparation of Artprice'sAnnualArt Market Report in early March 2013 is a perfect illustration of thenaturalalliance between know-how of two companies, both leaders in theirrespectivefields and segments.
As a result of this exclusive alliance, Artprice will be able todiffuse aneconomically fair and balanced view of the art market in both Asia and theWestthrough its global networks. The alliance with Artron will allowArtprice toapprehend the Asian market with knowledge and information that Artron hastakenover 20 years to acquire and develop. This alliance is strictly non-competitivesince Artron's activity sectors (publishers, support for Chineseauctionoperators, newsflows on local art scenes, etc.) are specific to Chinaand arenot the same as Artprice's.
The historical objective of AMMA -Art Market Monitor of Artron- andArtprice isto generate major global synergies in the field of art market dataanalysis andthe production of information that is adapted to today's bipolar artmarket.
About AMMA, a subsidiary of GROUPE Artron
AMMA -Art Market Monitor of Artron- is a subsidiary of GROUPE Artron. AMMAis aresearch center committed to comprehensive monitoring and in-depthanalysis ofthe Chinese Art Market. The research and advisory services are sourcedfromArtron's database, recognized as the largest and most credible databaseon theChinese art market with more than 2.5 million artworks listed andauctionresults from all over China. For each artwork listed the database containshighdefinition images and is supplemented with information from more than500auction houses ever since China Guardian commenced auction activities inChinain 1993. Using statistical and econometric methodology, AMMA observes thepricetrends of the Chinese art market as well as the specific movementsregardingparticular specialty markets, categories or artists. AMMA also providesdataanalysis, technical valuations and pricing advice. It also organizesseminarsfor individual and institutional customers.
ARTPRICE has joined the prestigious SBF 120 index. The SBF 120 index iscomposedof the 120 largest French listed companies, including the CAC 40 companiesandthe country's 80 most liquid stocks.The current liquidity of the Artpriceshareis 3.83 million euros per day calculated over 440 trading days (amountingto atotal of 1.688 billion euros).
Artprice is the global leader in databank on Artprices and indices withmorethan 27 million indices and auction results covering more than 500,000artists.Artprice Images® offers unlimited access to the largest Art Marketresource inthe world, a library of 108 million images or engravings of artworks from1700to the present day along with comments by Artprice's art historians.Artpricepermanently enriches its databanks with information from 4,500internationalauction houses and auctioneers and publishes a constant flow of art markettrends for the main news agencies and 6,300 international written media.For its2.072 million members (member log in), Artprice posts standardized advertsinwhat is today the world's leading Standardised Marketplace® for buyingandselling works of art by private contract or at auctions -regulated byFrench lawalinéas 2 et 3 de l'article L 321.3 du code du commerce-
Artprice is listed on Eurolist B SBF 120 by Euronext Paris (SRD long only):Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF
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Artprice partners with Artron:http://hugin.info/155852/R/1679756/548624.pdf
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Source: ARTPRICE COM via Thomson Reuters ONE
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