Alan Marcus Takes the Helm of SHIFT Communications' New York Office
October 31, 2013 - NEW YORK, NY
SHIFT Communications, an award-winning public relations firm with offices in Boston, New York, and San Francisco, is proud to announce the addition of Alan Marcus as senior vice president. In this role, Marcus will lead the Agency's growing New York office. A veteran of the industry, Marcus brings two decades of experience driving strategic business, communications and marketing initiatives for many of the world's top consumer, technology, lifestyle, and B2B brands.
"SHIFT continues to deliver innovation in the public relations and marketing industries by creating integrated solutions that deliver real results," said Marcus. "I'm excited to join such an amazing team and look forward to growing our New York presence to be even stronger."
Before joining SHIFT, Marcus served in executive management positions at Porter Novelli, Ketchum, MWW Group and Edelman, where he developed and managed PR and social media campaigns for top consumer, automotive, technology, and food and beverage brands. Marcus also served as vice president of public relations and special events for children's luxury toy retailer FAO Schwarz, where he led PR efforts for the brand's 40+ stores, company catalogue and e-commerce initiatives.
"We're delighted to have Alan lead our New York team, which was recently named among the top 50 PR firms in the city by the New York Observer," said Todd Defren, CEO of SHIFT Communications. "Alan's talents as a strategic advisor for some of the world's biggest brands along with his track record of mentorship will help bring our firm to the next level of growth."
ABOUT SHIFT COMMUNICATIONS
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known consumer, healthcare, and enterprise technology brands, including McDonald's, AOL, H&R Block, and Salesforce.com, as well as numerous groundbreaking startups such as Appirio, VentureHealth, and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations, and content marketing programs, visit http://www.shiftcomm.com.
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