Home » Business News » 2013 » June » June 24, 2013

ADVA Optical Networking Wins Prestigious Supply Chain Management Award

June 24, 2013 - Martinsried, Germany And Munich, Germany

ADVA OpticalNetworking SE / ADVA Optical Networking Wins Prestigious Supply ChainManagement Award.

Processed and transmitted by Thomson Reuters ONE.

The issuer is solely responsible for the content of this announcement.

ADVA Optical Networking announced today that it's won the prestigiousSupply Chain Management Award. This annual award is presented to thecompany with the most effective value chain in the manufacturingindustry. The awarding bodies believed that ADVA OpticalNetworking's global end-to-end and cross-enterprise segmentation isunique within the manufacturing industry and provides the companywith a clear competitive edge. The award was presented by the managementconsulting unit of PwC and the trade journal Logistik Heute, inpartnership with the Institute for Supply Chain Management and the House ofLogistics and Mobility.

"Everything we do is driven by the customer, by providing the the bestservice possible," said Dr. Paulus Bucher, senior vice president,Global Operations, ADVA Optical Networking. "That's why we've transformedour entire global supply chain management process. We've created somethingspecial, something no one else has. Our customers compete in some of themost fiercely competitive markets in the world and they must be confidentthat we can deliver what they need, whenthey need it. Ultimately, our end-to-end supply chain is not onlyour competitive edge, it's also our customers'. This is one of the keyreasons why we're seen by service providers and enterprises as a trustedpartner. "

Since its implementation, ADVA Optical Networking's supply chainoptimization process has achieved significant results. The company hasrecorded a reduction in supplier lead times of over 50%, an increase inon-time deliveries from 85% to 97% and an annual acceleration in stockturnaround times of 50%. The key to this success is in the end-to-end andcross-segmentation of the supply chain. This segmentation enables theteams at ADVA Optical Networking to effectively service a multitude ofproduct and customer portfolios. Part of this process involves thedecoupling of planning and production, providing enhanced flexibilityto changing customer demands.

"The jury was impressed by the systematic integration of the business andsupply chain models," stated chairman of the awarding jury, HaraldGeimer, partner at PwC. "The development-driven company created an agilesupply chain organization based on the needs of its customers. The resultis that ADVA Optical Networking can now serve its customers faster, withbetter on-time performance, and at lower cost than its competitors."

"This award doesn't solely recognize our success in supply chainmanagement, it recognizes countless hours of effort from our globalteam, it recognizes a commitment to delivering something extraordinary,"commented Jaswir Singh, chief financial officer and chief operatingofficer, ADVA Optical Networking. "We harnessed every possible resource toreimagine what our supply chain management could look like and, moreimportantly, what our customers needed it to be. This award tells theindustry, tells our customers, that our team goes beyond every expectationto meet their needs, our objectives and our commitments. But this is onlythe beginning. From this base we're going to drive forward, refineprocesses and optimize further. This is what we do."

# # #

About ADVA Optical Networking

ADVA Optical Networking is a global provider of intelligenttelecommunications infrastructure solutions. With software-automatedOptical+Ethernet transmission technology, the Company builds thefoundation for high-speed, next-generation networks. The Company's FSPproduct family adds scalability and intelligence to customers' networkswhile removing complexity and cost. With a flexible and fast-movingorganization, ADVA Optical Networking forges close partnerships withits customers to meet the growing demand for data, storage, voice andvideo services. Thanks to reliable performance for more than 15 years, theCompany has become a trusted partner for more than 250 carriers and10,000 enterprises across the globe. For more information, please visit usat

About Supply Chain Management Award

Each year since 2006, the Supply Chain Management Award has honored thebest value chain in the manufacturing industry. It is presented by PwC andthe trade journal LOGISTIK HEUTE in collaboration with the Institutefor Supply Chain Management (ISCM) and the House of Logistics &Mobility (HOLM) to reward innovative solutions in supply chainmanagement that have made significant contributions to competitivenessand paved the way for other companies. The award is presented topowerful end-to-end supply chain solutions and outstanding implementationswithin individual links in the value chain. An independent jury of 14prominent industry experts, scientists, journalists, and consultantschooses the winner. Past winners: Siemens Electronic Assembly SystemsDivision (2006), Siemens Gerätewerk Erlangen (2007), internationalpackaging and paper group Mondi (2008), Henkel Laundry & Home CareBusiness Sector (2009), BMW Group's Motorcycle Division (2010), BASF(2011), and Infineon Technologies (2012).

Published By:ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany

This announcement is distributed by Thomson Reuters on behalf ofThomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: ADVA Optical Networking SE via Thomson Reuters ONE


For Press:
Gareth Spence
t +44 1904 699 358

For Investors:
Wolfgang Guessgen
t +49 89 89 0665 940


Comment on this story