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iSatori Celebrates the 2012 Iron Warrior Champions and 911 Civil Servant Competitors in the Ultimate Transformation Challenge


July 24, 2012 - Golden, CO

In the first ever Iron Warrior Challenge by iSatori (OTCBB: IFIT), individuals of all walks -- ordinary people capable of making extraordinary physical transformations -- were invited to compete for cash and prizes, including an endorsement contract from the premium nutritional supplements company, iSatori (www.isatoritech.com). Additionally, civil servants across Colorado, such as fire, state troopers, EMT, and law enforcement officers, competed against each other in the 911 Ultimate Transformation Challenge (www.911utc.com), also sponsored by iSatori, and lost 304 total pounds of unhealthy bodyfat while gaining strength and sculpting leaner, healthier bodies and gaining abundant energy -- in just 12 weeks!

"What's great about our transformation challenges is that these competitors are not professionally paid athletes, but people who have real lives -- jobs, family, stressful obligations, and perhaps difficult obstacles in life to overcome -- yet they still decided to make the commitment to show up in the gym, work out intensely, prepare and eat smart, use scientifically engineered supplements, and build the best bodies they possibly can," explains iSatori CEO and founder, Stephen Adele.

He goes on to say, "I am so proud of every one of them for their extraordinary accomplishments and for serving as a true inspiration to their friends, families, and communities."

The Grand Champions for the first round of the 2012 iSatori Iron Warrior Challenge were Autumn Carr and Mike Sutherland, who both not only made amazing transformations but did so despite having to overcome tremendous odds. Mike lost 21 pounds of unhealthy bodyfat, even while he was facing the 'pending doom' of losing his home because he and his family could no longer afford it on only one income. As he explains, "Controlling 'my' environment to the best of my ability is what this transformation has been about. I've proven to myself I can control what 'I' do, even though I cannot always control what will happen. And I can handle what gets thrown at me."

Autumn lost 25 pounds of bodyfat while dropping inches off her entire body. Before, she was unhappy and felt as if she couldn't control her weight and, at times, her life. "After the Challenge was completed, there was a surge of emotions," proclaims Autumn. "I felt the strongest and most powerful I had ever been in my life, which is such a fantastic feeling! Most importantly, I feel empowered. I have never believed my worth was measured in pounds; however, this Challenge has been the hardest thing I have ever had to do, and to be able to evolve into a complete, whole person (who just so happens to be a powerfully built, lean warrior) is the greatest feeling I could ever hope to experience."

The Grand Champions of the 911 Ultimate Transformation Challenge were Malik Gatling and Tammy Hurtado, both of the Denver Police Department. Malik lost pounds 27 pounds and increased his muscularity! Not only did he lose belly fat, but he's gained a new lease on life and feels better than ever. Tammy lost 10 pounds and looks leaner, fitter and is happier than ever about her new appearance and newfound energy!

iSatori congratulates not only these champions for their amazing transformations but all the Iron Warriors and 911 Ultimate Transformation Competitors who worked out hard and gave it their all for 12 weeks!

To learn more about the Iron Warrior Challenge and how to enter the next round, visit www.iSatoritech.com/IronWarriorChallenge. Civil servants are encouraged to learn more about the 911 Ultimate Transformation Challenge here: 911UTC.com or http://www.bodybuilding.com/fun/isatori-challenge-home.html

To find out more about iSatori's scientifically engineered supplements, and for free downloads of their practical diet and exercise Plans (the same ones used by the competitors) to help build your best body, and start your body transformation today, please visit www.isatoritech.com.

About iSatori, Inc.

iSatori is a consumer products firm which develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatoritech.com.

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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iSatori, Inc.
Sue Mosebar
1-303-215-9174
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