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A & P's 275 Stores Continue Skinny Water's Mid-Atlantic Penetration


July 9, 2012 - Conshohocken, PA

Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water is now available in 275 store locations throughout the mid-Atlantic under the A&P retail banner of stores. Retail store locations under the A&P banner that will carry Skinny Water include Pathmark, Superfresh, Waldbaum's and A&P.

Since 1859, The Great Atlantic & Pacific Tea Company Inc. (A&P) has fulfilled the shopping needs of families throughout North America with freshness, quality, variety and value. With corporate headquarters in Montvale, N.J., A&P operates over 300 stores in the United States under 7 retail banners which include conventional supermarkets, food and pharmacy combination stores, and discount food stores. A&P employs 34,000 associates, with concentrated scope of operations in Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Maryland.

Joseph Gisondi, VP of National Retail Sales, stated, "Skinny Nutritional Corp. and A&P look forward to building and cultivating the Skinny Water brand through various advertising mediums which will include circular/ad sales, displays, sampling events and joint promotions." Skinny Water is available in over 14,275 retail stores nationwide.

The Skinny Water® lineup features six great-tasting flavors: Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up), Pink Citrus Berry (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Conshohocken, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in six great-tasting flavors that include: Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine, Lemonade Passionfruit, Pink Citrus Berry, and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional Skinny-branded beverages in the coming months. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.

ABOUT A & P
Since 1859, The Great Atlantic & Pacific Tea Company Inc. (A&P) has fulfilled the shopping needs of families throughout North America with freshness, quality, variety and value. With corporate headquarters in Montvale, N.J., A&P operates over 300 stores in the United States under 7 retail banners which include conventional supermarkets, food and pharmacy combination stores, and discount food stores. A&P employs 34,000 associates, with concentrated scope of operations in Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Maryland. For more information, visit www.aptea.com.

SAFE HARBOR STATEMENT
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

For press Inquiries please contact:
Cathy O'Brien
Catherine Pope
AAM Management
(212) 661 1336
cathy@aammanagement.com
catherine@aammanagement.com

For company inquiries please contact:
Michael Salaman,
Chief Executive Officer
Skinny Nutritional Corp.
1100 Hector Street, Suite 391
Conshohocken,Pa. 19428
(610) 784-2000
michael@skinnyco.com

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