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XcelMobility Launches Mach 5 Location Based Service Feature


July 24, 2012 - Redwood City, CA

XcelMobility Inc. (OTCBB: XCLL) ("Xcel" or the "Company"), a developer of high speed web browsing solutions and related performance enhancing products for mobile devices, is pleased to announce the introduction of its Mach 5 LBS (Location Based Service) as a featured product and optional component of its Mach 5 browser accelerator product line.

The Company has opened talks aimed at cellular carriers, OEM manufacturers and retail distributors for initial entry into the Asian marketplace within the next few months. The product is available as a stand-alone service, but is designed to greatly benefit from the enhanced service speeds available through Xcel's flagship Mach 5 Xcelerator. The combined services are aimed at offering the best possible experience for mobile users today and as a development platform for future products.

Location Based Services (LBS) are relatively new, but developers are keen to exploit the immense untapped potential that could prove as explosive as the ongoing proliferation of "apps" over the past few years. LBS offers far more than simply opt-in location tracking as developers are seeing a number of concepts moving rapidly into play that offer features which activate LBS-enabled hardware installed in a growing number of products that do everything from turn on/off lights and unlock/relock doors as the user travels through a building, to alerting travelers automatically as they near restaurants or other hospitality services that have achieved notoriety through user reviews on linked social media platforms. Marketers view LBS as a means to launch profile based marketing messages to users as they enter retail shopping environments. The options are endless, and for those who embrace the concept, potentially highly rewarding.

Xcel's marquee product is the Mach 5 "Xcelerator" which provides the fastest browsing experience available for mobile phones, tablet PCs and laptops. The Mach 5 browser has been tested by some of the world's largest cellular carriers and manufactures (ZTE, China Unicom, Softbank and SK Telecom) and they have all independently verified that Mach 5 provides 5 to 10 times faster access to the internet than standard web browsers. Mach 5 enables users to load applications, videos and web pages faster than ever and when used in conjunction with LBS, offers an extraordinary platform for developers wishing to deploy a myriad of high speed LBS applications.

Ryan Ge, CEO of XcelMobility, comments, "We are very pleased to announce our entry into the LBS market space. We believe this is the future nexus of application development and the need for speed just got even more important. Within the next few months we hope to carve out some new relationships with like-minded carriers and manufacturers in order to move the product into the public arena as quickly as possible."

As part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, further details of the Company's business, finances, appointments and agreements are filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: www.xcelmobility.com.

About XcelMobility Inc. (OTCBB: XCLL)
XcelMobility is a US-based company focused on the research, development and commercialization of technologies for mobile internet users. The Company develops innovative products which considerably enhance the internet performance of smartphones, tablets and netbooks when connected to cellular carriers. Due to the vast size of the mobile market in Asia and the inherent propensity to connect to the internet using mobile devices, XcelMobility believes that shareholder value is best served by focusing commercialization efforts in the Asian marketplace prior to a product roll out on a global scale. For more information visit: www.xcelmobility.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

On Behalf of the Board,
Ron Strauss, Chairman,
XcelMobility Inc.

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Contact:
Summit IR Services, Inc.
E-mail: investors@xcelinfo.com
Telephone: 888-670-9255 (XCLL)
www.xcelmobility.com

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