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Xavier Fauthoux's Animated Film Wins Saatchi & Saatchi James Brown Music Video Challenge 2012, in Association With Universal Music Enterprises, the James Brown Estate, Genero.tv and BUG


August 2, 2012 - Santa Monica, CA

French director Xavier Fauthoux has been chosen as the Grand Prize winner for the James Brown Music Video Challenge. In addition, Universal Music Enterprises (UMe), along with the James Brown Estate, has chosen his entry to be the official music video for the track 'It's a Man's, Man's, Man's World,' with a prize of US $4,000, which will be funded by Universal and Genero.tv.

Fauthoux will be invited to work on a project in a key office in the Saatchi & Saatchi global network, working alongside some of the best creatives in the business, and his film will be featured in a BUG event at the BFI Southbank London on 30th August.

He commented about the win: "I'm very happy to have won the James Brown Music Video Challenge. I tried to describe the richness of James Brown's life. James Brown was a force of nature, a gift from heaven. He invented funk, but it was a symbol of freedom and success for millions of Black Americans fighting for their civic rights, who saw him as a source of hope and pride."

Bruce Resnikoff, President/CEO of Universal Music Enterprises said: "There were so many unique and creative entries, with each contestant presenting his or her own, imaginative vision based on the timeless music of James Brown. But the one that stood out, in particular, was that of filmmaker Xavier Fauthoux with his entry for 'It's a Man's, Man's, Man's World.' His is the perfect example of how the enduring musical legacy of great artists such as James Brown can inspire, not only in music, but in all forms of art and expression."

Fauthoux submitted an animated film with slick VFX and strong narrative, to illustrate the iconic James Brown track 'It's a Man's, Man's, Man's World.' Fauthoux started out as a web designer at Ubisoft, specializing in 2D/3D animation and VFX Supervision, before setting up 'Shoot The Boss', an independent digital animation and motion graphics studio in Montreuil, France.

UMe also selected three additional films to become the official music videos of James Brown tracks; 'Try Me,' 'Papa's Got a Brand New Bag,' and 'Sex Machine (Part 1).' The directors whose submissions were chosen to be official music promos, and who will each receive a prize of US $4,000 from Universal and Genero.tv in addition to Xavier Fauthoux for 'It's a Man's, Man's, Man's World' are Colombian filmmaker Camilo Rodriguez for 'Try Me'; American Chief Mojo and Doug Hardee for 'Papa's Got a Brand New Bag'; and Mexican director Luis Cisneros for 'Sex Machine (Part 1).'

Pablo del Campo, CEO of Del Campo Saatchi & Saatchi, and member of the Saatchi & Saatchi Worldwide Creative Board, commented: "The standard of submissions for this year's Music Video Challenge was high with a great range of styles. It's exciting to have discovered a talent such as Xavier Fauthoux's whose animated short was engaging. Last year's winner, Alberto Gomez, went to Saatchi & Saatchi agency Conill in LA to work on a spot for the Miami Short Film Festival, and I'm looking forward to seeing what Xavier will do when he is commissioned to work on a project within the Saatchi & Saatchi Network."

The Music Video Challenge attracted an international range of film directors, demonstrating the universal appeal of Godfather of Soul James Brown. Rodriguez was born in Bogota in 1987, and is a screenwriter and director who makes short films and documentaries; Chief Mojo and Doug Hardee are based in Tampa, Florida, where Chief Mojo runs video-production company The Mojo Ranch; 23 year-old filmmaker Luis Cisneros hails from Mexico, and describes himself as a 'simple person, from a small town that loves filmmaking.'

Andrew Lane, co-founder of Genero.tv commented: "We absolutely loved Xavier Fauthoux's video, which truly captured such an iconic James Brown song and told a story through powerful imagery and animation. Well done also to all the other official music video winners and finalists, you should be very proud of your work!"

David Knight, Director of BUG said: "The music of James Brown will always inspire people to dance -- and it has certainly inspired some impressive entries to the James Brown Music Video Challenge. Ultimately Xavier Fauthoux's video for 'It's a Man's Man's Man's World' is a very worthy winner of The Grand Prize. This work not only captures the essence of this fantastic song, it tells a heart-rending story of the life of James Brown himself."

The judging panel consisted of members of the Saatchi & Saatchi Worldwide Creative Board, Genero.tv, BUG, Ume, and representatives from the James Brown Estate. Directors featured in this year's New Directors' Showcase were invited to help judge the winner. Ninian Doff, who was featured in this year's New Directors' Showcase commented: "The winner, Xavier Fauthoux, is both amazing in that it was made to such a high, professional standard, but also that it dared to have an 'epic' narrative, way deeper and ambitious than most music videos."

View the Grand Prize winner and official music videos at: http://genero.tv/jamesbrown/

About Saatchi & Saatchi

Saatchi & Saatchi is part of the Publicis Groupe, the 3rd largest communications holding company worldwide. Saatchi & Saatchi's Network clients include Diageo, Emirates, General Mills, Kraft Foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, T-Mobile, Toyota and Visa Europe.

With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its
outstanding creative ideas that generate powerful emotional connections between
consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands by creating 'loyalty beyond reason' and 'inspirational consumers.'

Saatchi & Saatchi is 'The Lovemarks Company.'

www.saatchi.com

Notes to Editors

About the Universal digital release:

The UMe digital release this June is part of an ongoing, overall celebration of James Brown and his music. The following classic James Brown titles will be available digitally for the first time on June 1, 2012; The Amazing James Brown (1961); Prisoner of Love (1963); Pure Dynamite! - Live At The Royal Theater (1964); James Brown And His Famous Flames Tour The U.S.A. (1965); I Got You (I Feel Good) (1966); Papa's Got A Brand New Bag (1966); It's A Man's, Man's, Man's World (1966); Cold Sweat (1967); Live At The Garden (live/1967); James Brown Sings Raw Soul (1967); I Got The Feelin' (1968); I Can't Stand Myself When You Touch Me (1968); The Popcorn 1969; It's A Mother (1969); It's A New Day-Let A Man Come In (1970); Ain't It Funky (1970); Super Bad (1971); Get Up Offa That Thing (1976); Bodyheat (1976); James Brown's Funky People (Various Artists).

About Genero:

Genero.tv launched in 2009 to connect music artists and brands with the growing number of creatives & filmmakers around the world. Genero's community has rapidly grown to 65,000 people spanning 180 countries, driven by opportunities to showcase their talents, work with big artists & brands, and grow their careers. The Genero model uses crowd-sourcing to generate a large amount of high quality & engaging video content at low cost, while promoting their clients via trusted social networks. They've worked with artists including Duran Duran, Ringo Starr, Alicia Keys, David Lynch, Moby, Keane and Royksopp with over 1,800 videos published to date.

About BUG:

BUG is a London-based creative team who specialise in curating and promoting the best music video content and talent from around the world. Over the past five years, BUG has showcased the most creative, daring and innovative music videos from around the world on the big screen, selected by the BUG editorial team and presented in inimitable fashion by comedian, broadcaster and music video enthusiast, Adam Buxton. Five years down the line the unique format of the show has become a phenomenon, being toured nationally and internationally and now being turned into a TV series to be broadcast on Sky Atlantic in the UK in the autumn. As well as curating and producing the shows, the BUG team consult for a number of clients on creative projects, including the creation of last year's highly successful Moby Music Video Challenge for Saatchi & Saatchi as part of the 2011 New Directors' Showcase project.

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