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WaterField Unveils the Indy: A Sleek, Leather Bag for the New Apple iPad

March 20, 2012 - SAN FRANCISCO, CA

WaterField Designs, an innovative leader in custom laptop sleeves, and designer bags and cases for digital-minded professionals, unveils the Indy -- an elegant, over-the-shoulder bag that takes the place of a guy's overstuffed pants pocket. Specially sized to hold the iPad either 'n*ked' or in a protective case, the Indy sports distressed leather, a slim profile and carefully designed pockets. All WaterField Designs products are manufactured to exacting standards entirely in San Francisco.

The new Indy blends a well-worn, outdoorsy look and contemporary elegance with its distressed, black or brown leather. Designed for efficiency, the main compartment holds an iPad, includes two deep organizational pockets and is lined with WaterField Designs' signature gold nylon. The top zipper sits lower than the opening, making it almost invisible. A diagonal outside pocket shows a hint of color and is lined with super soft Ultrasuede® to cushion an iPhone and other necessities. A pocket on the opposite side secures items with a self-locking zipper. These outside pockets are strategically designed so the Indy has no obvious front or back. An adjustable strap for carrying on the shoulder or across the body, plus a choice of matte black or nickel hardware, completes the elegant yet practical Indy.

"With the iPad becoming as indispensable as a wallet or an iPhone, it should be just as convenient to carry around," explained Gary Waterfield, the guy behind the company logo. "But, because of its size, the iPad is usually stashed in a bigger bag or backpack. The Indy is designed from a guy's perspective."

Availability & Pricing
The Indy: Price: $179. Dimensions: 10.3 x 12.0 x 1.0 inches.
Colors: Distressed black or "grizzly" brown, naturally-tanned leather with a color accent in black, copper, pine, grass, flame, or pearl. Hardware: Choice of black matte or nickel.
Available now for preorder at Shipping begins April 14, 2012.

About WaterField Designs
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information is available at

WaterField Designs, & Indy are trademarks of WaterField Designs.
Other company and product names may be trademarks of their respective owners.

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Press Contact
Heidi Marzke
WaterField Designs
Email Contact
(415) 522-8572


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