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Vir2o Kicks Off 'Win a Trip to Paris' Promotion Campaign to Drive Beta Launch of New Social Media Site


October 4, 2012 - ATLANTA, GA

East Coast Diversified Corporation (OTCBB: ECDC), announces today that WetWinds, its global media division, is developing a new paradigm in social media with the launch of its new interactive media site called Vir2o (pronounced "virtuo").

As part of its launch strategy, Vir2o has kicked off a 'Win A Trip To Paris' promotional campaign to entice beta users to test drive the new, interactive social media site set to launch December 2012. Additional promotions include monthly drawings for a $500 Visa® Gift Card for those who refer the highest number of confirmed sign-ups through end of contest period. All registrants will also receive daily Vir2o prize giveaways.

"We are very excited and focused on listening to user response and providing them with a platform to test drive this highly anticipated, interactive entertainment environment," said Kayode Aladesuyi, East Coast Diversified (ECDC) CEO and visionary behind Vir2o. "Our team has been working nonstop to deliver an unparalleled user experience in social media like none other."

Vir2o will bring an innovative quality user-centric platform that will allow users to engage their peers, friends and loved ones in a live, interactive environment.

Vir2o will differ from existing popular social media websites in that users experience a one-to-one or one-to-many interactive sessions while other well-known websites strictly offer a blog or posting-style interaction.

"We are creating Vir2o with an innovative approach to advertisements that will secure constant content improvements," said Andrej Jeremic, ECDC Director of Business Development. "Users will be driven to actively engage in this platform and experience non-intrusive advertisement that will allow advertisers to engage users in a way that deliver added-value for advertiser's investments."

Vir2o's unique interactive media-based experience will also provide users the ability to interact from anywhere using mobile devices and tablets. "We look forward to providing users with a true, interactive experience unparalleled and unequaled to any other in the social media space," said Aladesuyi.

Vir2o's 'Win a Trip to Paris' Promotion

Invite your friends to join Vir2o LIVE Community for your chance to win a trip to Paris! The user who refers the most confirmed registrations wins! Sign up today at www.vir2o.com/promotions.html to enter contest. Deadline to enter is December 31, 2012. Terms and conditions apply.

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTCBB: ECDC) is a holding corporation with a diversified group of technology companies. Its business portfolio includes businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

WetWinds, a media division of ECDC with the social media operation "Vir2o" scheduled to launch in December 2012 which will deliver interactive social media experience to audiences and users across the globe. Register to be part of the first one million global beta users at: www.vir2o.com/promotions.html

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
investorrelations@eastcoastdiversified.com

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