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ULINX -- Modular Jewelry Line Launches an Online 'Design Your Own' App


January 6, 2012 - LOS ANGELES, CA

ULINX, the jewelry company that encourages design and self-expression, has recently launched an interactive application at www.UlinxJewelry.com that allows customers to design and purchase their own jewelry. Online visitors to the 'Design Your Own' app select from five unique styles and then choose from a variety of "CLIX" (charms) to create their own unique bracelets. Because CLIX connect to each other magnetically, all ULINX bracelets are modular, enabling wearers to customize, re-design and even transform their jewelry into necklaces, rings, cuffs and anklets.

Forrester Research predicted the onset of product customization as "the next big thing" almost a decade ago. And although offering customers the ability to customize their end-product is not an entirely new concept -- Levi Strauss began offering custom denim in1993 -- what makes the ULINX 'Design Your Own' app so distinctive is that it complements technology with design to give the user an intimate hands-on experience. It also gives customers the exclusive ability to create jewelry that best matches their individual styles. "New technology has made customizing online a truly personal and fun experience," explained Dan Medvene, founder of ULINX. "Our customers love the fact that they can design something that is truly unique to them from the convenience of their computer."

Founded in late 2011, ULINX is quickly gaining celebrity fans, including Cameron Diaz, Christina Hendricks, Katherine Heigl, Valerie Bertinelli and more. And retailers are also paying attention, with Fred Segal boutique Zero Minus Plus in Los Angeles being one of the first major boutiques to have great success with the brand, and the line is also available at other specialty stores and boutiques across the US. The bracelets start at $30 each. Go to www.UlinxJewelry.com for further information and details.

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