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Snipp and Bisnow to Pilot Mobile Event Solution During National DICE Event in Washington DC 24-25 July 2012


July 24, 2012 - Washington, District Of Columbia

Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE: SPN), and Bisnow Media, a national media company that produces 230 annual events, today announced a new mobile event information and advertising solution which will make its debut at Bisnow's national Data Center Investment Conference & Expo (DICE) in Washington, DC on July 24-25, 2012. Bisnow and its event sponsors will be able to interact in real time with visitors and deliver targeted event, brand and product information to visitors' mobile phones.

The mobile event solution is powered by Snipp's Mobilize Me technology platform. It allows exhibitors to deliver rich, targeted information to visitors and capture leads in real time. Bisnow will also distribute a variety of event information conveniently to visitors' phones and support instant mobile newsletter sign-up and event feedback.

DICE is a two-day national conference about the future of data centers and their impact on the commercial real estate community. Participating data center industry icons include Sabey Data Centers president John Sabey, Coresite COO Jarrett Appleby, ByteGrid CEO Ken Parent, Blackrock's Barry Novick, Gray Construction's Ron Vokoun, FAA CIO Steve Cooper, HP Global Practice Leader Larry Hinman, AOL SVP Mike Manos and NJVC VP Kevin Jackson.

Mark Bisnow, CEO and Founder of Bisnow noted: "We're always trying to make communication with our subscribers more relevant, engaging and fun. Snipp has a great toolbox to add mobile interaction all around our events and their team really helps us see how we can mobilize our business. The technology is incredibly flexible and lets us go from a strategic concept to a working solution in a few days."

Erik Hallstrom, CEO of Snipp said: "Bisnow has altered the perception of local business by showing not only that there is considerable strength in the local business community, but also that companies can connect with their customers and stakeholders in new and fun formats. How Bisnow and their clients are utilizing our technology is yet another example of B2B companies increasingly embracing mobile solutions to refine communication with customers in marketing, customer service and logistics."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services across North America and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

About Bisnow Media

Bisnow Media (www.bisnow.com) is an international media company that publishes 28 daily fun, free, informative e-pubs as well as a once-weekly national newsletter reaching nearly every state in the US. The firm also produces 230 events per year in Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas-Fort Worth, Denver, Houston, Los Angeles, New Jersey, New York City, Philadelphia, San Antonio, San Diego, San Francisco, Seattle, South Florida, Toronto, and Washington, DC.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Snipp Interactive Inc.
Anthony Durkacz
CFO
+1-416-720-4360
investors@snipp.com

Snipp Interactive Inc.
2000 Florida Ave. NW, Suite 230
Washington, D.C., 20009

Bisnow Media
Sylvie Cancellier
Director of Marketing
+1-202-293-0370 x101
sylvie@bisnow.com

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