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Skiver Advertising Named Agency of Record for Mercedes-Benz of Laguna Niguel and Mercedes-Benz of Foothill Ranch


July 9, 2012 - Newport Beach, CA

Skiver Advertising, an uncomplicated Southern California advertising agency known for integrating effective digital and traditional advertising under one roof, has been selected as the advertising agency of record for Mercedes-Benz of Laguna Niguel and Mercedes-Benz of Foothill Ranch.

The dealerships chose Skiver Advertising for its creative expertise and passion for well-executed strategy. The agency will handle everything from TV, radio and print advertising to mobile Web, digital display, search marketing, webisodes and interactive media. The team at Skiver has previously executed campaigns for automotive brands including Kawasaki, Nissan and Hyundai.

"Working on great brands with a clear, distinctive vision is what drives us to create outstanding work," says Skiver's Founder and CEO, Jeremy Skiver. "We're excited about this new relationship with such an amazing dealership and brand. Mercedes-Benz stands for luxury, and we're going to communicate that message in every piece we create for Mercedes-Benz of Laguna Niguel."

Mercedes-Benz of Laguna Niguel offers a Smart Car dealership on site, as well as Sprinter vans. Under Skiver's direction the work for Mercedes-Benz of Laguna Niguel will reflect the luxury and five-star service that are the cornerstones of the brand. The dealership's high level of service and approachable personality will be conveyed through a fully integrated campaign, highlighted by TV ads featuring General Manager Pat Bolter. The work will be a departure from the advertising typically seen in the category and break through the clutter on both digital and traditional platforms.

Orange County locals can see Skiver's work in a series of television spots produced for the dealership called "Man About Town." The three vignettes feature Bolter around town -- at the golf course, the movie theatre, and out to dinner -- filling everyone in on the excellent customer service offered at the dealership. The commercials are currently airing on cable networks throughout South Orange County and are available on MBLN's YouTube channel.

"We immediately responded to Skiver's refreshing creative approach to dealer advertising, and we're confident that our customers will respond as well," says Pat Bolter, General Manager of Mercedes-Benz of Laguna Niguel.

Skiver is known for its deep bench of talent, providing creative and strategic experts who can create complete campaigns with layered digital and traditional media strategies, all under one agency roof.

ABOUT SKIVER ADVERTISING: Based in Newport Beach, Calif., Skiver Advertising is an uncomplicated ad agency with a common-sense approach that draws from a depth of knowledge and talent in digital and traditional advertising to deliver simple messaging with strong results -- all with a single point of contact. The company was founded in 2001 by Jeremy Skiver, whose resume includes some of the hottest agencies in Southern California, like TBWA/Chiat/Day, Bates USA and DiZinno Thompson -- with expertise in automotive, fashion, sporting goods, fast food, retail, real estate and luxury resorts. The company's seamless integration and simple style has impressed national clients from T-Mobile and Targus to Kangaroo Express. Skiver Advertising solves complex marketing problems with innovative solutions -- in an uncomplicated manner -- providing everything clients need in a single phone call. For more information, visit www.skiver.com.

Media Contact:
Leslie Licano
Beyond Fifteen Comm.
Leslie@BeyondFifteen.com
949.733.8679

Client Info:
Skiver.com
949.450.9998

MarketWire

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