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Shave the Date: Movember 1st


October 9, 2012 - LOS ANGELES, CA

Mark your calendars and get out those razors! With Movember 2012 right around the corner, it's time to Shave the Date. Men across the globe will shave their faces on Movember 1st and start growing their moustache for 30 days. Movember is the global men's health charity that encourages men to grow and women to support the Mo (slang for moustache) during the month of November to raise awareness and funds for men's health, specifically prostate and testicular cancer initiatives.

Participation is easy. Men and women register at Movember.com to grow or support the Mo. As stated in the rules of Movember, men start the first of November clean shaven and grow their moustache for 30 days, getting friends, family and colleagues to donate and support their Mo-growing efforts.

"We are very excited to celebrate Shave the Date on Movember 1st, which marks the first day of the 30 day Mo-growing journey," said Mark Hedstrom, country director for Movember. "During the month of Movember, men become walking, talking billboards for men's health, with each moustache generating 2,413 conversations during the month."

In the U.S., funds raised are directed to programs run by Movember and its men's health partners, Prostate Cancer Foundation (PCF) and LIVESTRONG, the Lance Armstrong Foundation. These programs support a broad range of innovative, world-class programs in the areas of awareness and education, survivorship and research.

On Movember 1st, Shave the Date participants are encouraged to shave down to grow a Mo and use the hashtags #Movember and #ShavetheDate when sharing event updates and photos on Facebook, Twitter, Instagram, Pinterest (@Movember) and other social media. Registered participants can create their own Shave the Date celebration or find other events in their area on the events page at Movember.com.

For more information, please visit www.movember.com.

To schedule an interview, please contact: Abbie Rumery, Abbie@movember.com, (310) 450-3331.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

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Contacts:

Abbie Rumery
Movember
1 310 450 3331
abbie@movember.com

Alex Roberts
Edelman PR
1 312 240 3304 (office)
1 312 933 5144 (cell)
alex.roberts@edelman.com

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