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Seventh Generation Hits One Million Facebook Fans


October 4, 2012 - Burlington, VT

Seventh Generation, the nation's number one brand of non-toxic household and personal care products, has reached a historic social media milestone: It was officially "liked" on Facebook by its one millionth fan.

To commemorate reaching a million "likes" and express its appreciation to everyone who made this monster of a moment possible, the company is celebrating with a serious monstrosity of its own: A special online thank-you video posted to its Facebook page that shows its one million new friends how to recycle Seventh Generation packaging into their very own one-of-a-kind DIY box monsters.

The unique animated video was concocted with a little help from their good friend Brian Yanish, the founder and creative director of ScrapKins, an online pack of clever beasts who build their world out of the things we throw away. It shows how a Seventh Generation Facial Tissue Box and a cardboard core from a roll of its Recycled Paper Towels can be combined with a few simple tools and a couple of quick minutes to create a friendly neighborhood box monster.

The company is inviting everyone to get in on the fun, make their own box monster, and share a photo of their cardboard critter. Seventh Generation will then feature these creatures on its Facebook page. "Every healthy home needs a box monster," said Seventh Generation Communications Director, Chrystie Heimert. "They're not just a neat way to celebrate our millionth fan. They're a great symbol of how we can change things for the better -- like turning trash into treasures -- when we all decide to work together."

Grab your scissors and join the party at http://www.facebook.com/SeventhGeneration.

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2010 Corporate Consciousness Report.

Embedded Video Available

PDF Attachment Available: http://www.seventhgeneration.com/sites/default/files/BoxMonsterInstruct_0.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2113406
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2113409

Contact:
Brandi Thomas
(802) 658-3773 x 760
bst@seventhgeneration.com
www.seventhgeneration.com

MarketWire

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