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RYU Announces First Athletic Training Facility Partnership to Open the House of RYU in Las Vegas


July 17, 2012 - LAS VEGAS, NV

Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is thrilled to announce the opening of the first House of RYU athletic training center. RYU, in partnership with Shogun MMA, officially opened the Las Vegas House of RYU facility on Monday, July 16th, after undertaking an extensive re-branding. The facility both inside and out has been updated to reflect and represent the RYU ethos of respect, strength, honor and sustainability.

The House of RYU will offer fitness and training programs for athletes and MMA practitioners of all levels. In addition to this, the House of RYU will also be a headquarter location for RYU athlete appearances, fighter signings and is poised to become one of the top Martial Arts training facilities in the world for pro fighter training camps and fight preparation. The House of RYU will also be actively involved with the local (501(c)(3) pending) non-profit organization The Fight Foundation that educates and empowers at-risk youth through Mixed Martial Arts and mentoring programs and activities, hosting events to combat bullying and its ensuing social issues.

"RYU is honored to have the opportunity to partner with Shogun MMA in launching the first House of RYU athletic center in Las Vegas," said RYU President, John Wood. "The facility will not only showcase the latest RYU apparel, but will be home to all the men and women RYU warriors around the country. This is a tremendous opportunity to continue the RYU movement."

As part of the re-branding of the facility, RYU will also replace the previous retail display with new items from their just released Men's Fall 2012 Collection and new Women's Fall 2012 Line so that Martial Arts enthusiasts who train at the House of RYU will also be able to wear RYU's premium performance apparel and gear specifically designed to enhance their overall performance.

"We are truly honored to be partnered with such an incredible company and brand like RYU. With the continuous evolution of Mixed Martial Arts training, health and wellness, we feel this is the perfect marriage between fitness, apparel and lifestyle," added Keebo Robinson of Shogun MMA.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU's authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography.

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the success of our retail store, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information
Corporate Information:
Respect Your Universe, Inc.
http://www.ryu.com

Public Relations:
Respect your Universe, Inc.
pr@ryu.com

Investor Relations:
+1-888-455-6183 ext 102
ir@ryu.com

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