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March 16, 2012 - London

Rapala VMC Corporation
Stock Exchange Release
March 16, 2012 at 2:00 p.m. 

Rapala VMC Corporation's Financial Statements, Annual Report, Corporate Governance Statement and Remuneration Statement for 2011 have been published and are available in English and Finnish as pdf files at Rapala's website

A printed copy of the Annual Report including the Corporate Governance Statement can be ordered by e-mail ( or by telephone (+358 9 7562 5436).


Jorma Kasslin
Chief Executive Officer

For further information, please contact:

Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540
Olli Aho, Investor Relations, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 37 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

Stock Exchange Release
Annual Report
Corporate Governance Statement
Financial Statements

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Rapala VMC Oyj via Thomson Reuters ONE



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