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Pulse Secures Distribution Into Maine and Connecticut


April 10, 2012 - DENVER, CO

The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution into Maine through Pine State Trading Co. and Connecticut through New England Beverages.

Pine State Trading Co. has been a Maine-based and family-owned wholesale distribution business since 1941. Pine State Trading Co. is New England's leader in the marketing and distribution of convenience and beverage products and is among the top 20 leading C-Store wholesale distributors in America with some 10,000 SKUs (stock keeping units) in inventory. Pine State Trading Co. has a diversified sales, marketing and logistics network to serve its 5,000-plus customers and is also the leading beer and wine distributor in the state of Maine.

"These agreements provide Pulse with an exciting opportunity to expand into the New England market through partnerships with established distributors who have proven track records of success in building brands in the region," said Bob Yates, CEO of Pulse. "Our ability to secure deals with these premier distribution companies in this key market is a powerful indicator of Pulse's potential for continued success. These companies are presented with hundreds of opportunities to distribute new brands each year, and they have selected Cabana™ 100% Natural Lemonade based on their view that these agreements will generate significant revenues going forward."

Rob Watkins, VP of Sales East Coast, commented, "The lemonade category is rapidly growing and we are building a powerful lemonade brand by communicating to consumers easily that Cabana™ 100% Natural Lemonade is a great-tasting product with all natural ingredients that is healthy and refreshing. Our Cabana™ 100% Natural Lemonade line-up is quickly becoming a high volume, low effort sale. By partnering with Pine State and New England Beverage, we will be able to expand this message to the more than five million residents of Maine and Connecticut. Lemonade, an almost forgotten American favorite, ties uniquely to consumer values of a simpler, less harried time."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com

Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com

Media and Research Analysts:
Bev Jedynak
312-943-1123
bjedynak@janispr.com

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